The Stephen M. Ross School of Business at the University of Michigan is a diverse learning community grounded in the principle that business can be an extraordinary vehicle for positive change in today’s dynamic global economy. The Ross School of Business mission is building a better world through business. Through thought and action, the Ross community drives change, innovation, and leadership that improves business and society.
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Ross School of Business at the University of Michigan has 264 products available, viewing 1-264.
Unilever Ethiopia’s Shakti Initiative: Building a Rural Sales Channel
by:
Ted London
In 2017, Tim Kleinebenne, managing director of Unilever Ethiopia, and Buks Akinseye, senior global sustainability manager in Unilever’s Rotterdam headquarters, had collaborated to develop and launch a Shakti initiative, creating…
Publication Date: 04/20/2022 Product ID: 2-870-142
$4.95
When is Pricing Unethical? Pharmaceuticals, Rideshares, Soft Drinks, and Travel
by:
Aradhna Krishna
This case provides many different examples of pricing with ethical concerns that are spread across two common pricing contexts—value pricing and dynamic pricing. The examples include pharmaceutical pricing, ridesharing, dynamically…
Publication Date: 04/19/2022 Product ID: 4-367-485
$4.95
Michigan Academy for Developing Entrepreneurs: A Profile of a Student-run Consulting and Training Organization
It is now standard for business schools to include action-based learning projects—projects that address live problems of companies—in their core offering. As this trend continues, it creates unusual opportunities to…
Publication Date: 03/09/2022 Product ID: 7-714-321
$0.00
Ruth Bader Ginsburg: Using Influence Strategies to Promote Gender Equality
This case study focuses on how Ruth Bader Ginsburg (“RBG”)—when she was a professor and attorney early in her career, before becoming an appellate judge and Supreme Court Justice—used influence…
Publication Date: 02/22/2022 Product ID: 7-866-854
$4.95
Increasing COVID-19 Testing Capability through Pooled Testing
by:
Hyun-Soo Ahn
One of the most significant challenges in tackling the COVID-19 pandemic in the United States was the shortage of test capability. At the beginning of April 2020, fewer than 200,000…
Publication Date: 08/10/2021 Product ID: 6-671-361
$4.95
SkySpecs: A New Horizon for Wind Energy
by:
Ravi Anupindi, Lucy Scoles
SkySpecs is a company that helps the wind energy industry optimize performance of wind farms to improve productivity and efficiency and minimize downtime. It has developed a proprietary drone system…
Publication Date: 07/15/2021 Product ID: 1-816-287
$4.95
Eye in the Sky: A Study of the Commercial Drone Ecosystem
by:
Ravi Anupindi, Lucy Scoles
With military drones on one end of the spectrum and consumer drones on the other, a sector is evolving in the middle as drones are increasingly adopted for commercial use.…
Publication Date: 06/17/2021 Product ID: 4-585-136
$4.95
Distribution of a COVID Vaccine: Whose Interests Take Priority?
by:
David Canter
Late in 2020, ImmunVX, a fictional, multinational vaccine company, was among the leaders in developing a vaccine against the COVID-19 virus. It had accepted several government grants to help with…
Publication Date: 01/11/2021 Product ID: 5-975-263
$2.50
Investing in Leveraging Technology to Provide High-Quality K-12 Education Access
by:
Gautam Kaul
In late 2011, the Social Venture Fund (SVF) at the University of Michigan’s Ross School of Business issued a call for social enterprise business plans. It received one from LearnZillion,…
Publication Date: 11/25/2020 Product ID: 3-795-586
$4.95
Assessing the Social and Financial Impact of an Investment
by:
Gautam Kaul
In 2011, a due diligence team, made up of members of the Social Venture Fund (SVF) at the University of Michigan’s Ross School of Business, had completed its assessment of…
Publication Date: 11/25/2020 Product ID: 1-383-543
$4.95
El corredor de software de Costa Rica: una empresa nueva elabora planes de expansión para Latinoamérica
by:
Michael Metzger
El caso presenta el desafío de crear la marca de una nueva empresa de software talentosa pero de recursos limitados ubicada en San José, Costa Rica, en la industria de…
Publication Date: 11/05/2020 Product ID: 8-513-019
$4.95
Flores del Este (B): A Costa Rican Florist Blooms with Online Data
by:
Michael Metzger
In 2006, Lorena and Victor Hugo Delgado—owners of Flores del Este, a small flower shop in Costa Rica—launched their first website with assistance from web development company, MiWeb. After six…
Publication Date: 05/08/2020 Product ID: 5-328-266
$4.95
Products Liability: The Innovation Responsible for the Rise and Fall of Takata
by:
Dana Muir, Sean P. Burns
This case begins with post-deposition thoughts of Sean Burns, a 23-year veteran of Takata Corp. The lawsuit that gave rise to the deposition was brought as a class action on…
Publication Date: 04/03/2020 Product ID: 6-824-314
$4.95
Keeping it Clean During COVID-19: The Sanitizer Shortage
by:
Aradhna Krishna
This case looks at the product shortages of N95 and N99 masks, hand sanitizers and wipes as a result of a new coronavirus, COVID-19. Students have to respond to the…
Publication Date: 03/16/2020 Product ID: 8-071-476
$4.95
Topco Pharmaservices, Inc.: Quality Improvement in the Clinical Supply Outsourcing Process
This case asks students to consider questions about where and how to implement Statistical Process Control (SPC) within the fictional Topco Pharmaservices company. Topco’s documentation process for outsourcing clinical drug…
Publication Date: 02/19/2020 Product ID: 1-528-696
$4.95
HAVEN: Creating a Social Change Strategy for Reducing Intimate Partner Violence
by:
Michael Metzger
HAVEN was a nonprofit organization in Oakland County, Michigan (just north of Detroit) that addressed sexual assault and intimate partner violence by providing services to survivors and a variety of…
Publication Date: 12/20/2019 Product ID: 7-956-623
$4.95
Flores del Este (A): A Costa Rican Florist Considers Online Opportunities
by:
Michael Metzger
In 2006, Lorena and Victor Hugo Delgado—owners of Flores del Este, a small flower shop in Costa Rica—were deciding whether to invest their very limited resources in developing an online…
Publication Date: 09/09/2019 Product ID: 3-179-807
$4.95
Cross-Selling Stumbles at UMM Bank Indonesia
by:
Damian R. Beil
This case describes UMM Bank in Indonesia, a service operation that is working to improve profitability by selling more services to its customers. To achieve this goal it is using…
Publication Date: 07/11/2019 Product ID: 4-354-573
$4.95
Note on Sensory Marketing: Shaping Consumer Perception and Behavior
by:
Aradhna Krishna
How do our senses affect which products we like and don’t like? How can products be made more sensorially engaging? What should managers consider when devising sensory marketing strategies?
As…
Publication Date: 03/01/2019 Product ID: 7-480-176
$4.95
Negotiation with BMW Customer Relations Over the Repeated Failure of Run-Flat Tires
by:
Andrew Hoffman
This case is based on a negotiation that took place in the fall of 2018 between a BMW customer and BMW Customer Relations over the continued and repeated failure of…
Publication Date: 02/19/2019 Product ID: 1-728-781
$4.95
Note on Countertrade
by:
John Branch
Barter and other transactions that are executed in whole or in part with other goods and services—collectively known as countertrade—account for 20-30% of international trade which can be hindered by…
Publication Date: 12/10/2018 Product ID: 1-837-516
$4.95
“The House on Elm Street” Exercise: Essential Negotiation Strategies and Skills
by:
George Siedel
Success in business transactions and personal relationships requires an understanding of negotiation. This role-playing exercise, “The House on Elm Street”, provides an introduction to essential negotiation strategies and skills. The exercise involves…
Publication Date: 10/30/2018 Product ID: 8-658-192
$0.00
Note on Remittances
by:
John Branch, Steven Kardel
This conceptual note explores remittances—money sent by immigrants to their families living in their native countries. The note begins by defining remittances and then outlines the typical methods for sending…
Publication Date: 10/04/2018 Product ID: 3-737-377
$4.95
Note on Culture
by:
John Branch
Anthropologists and sociologists define culture differently, but both might argue that to truly understand a specific culture, it is imperative to immerse oneself and “live within it” for a period…
Publication Date: 10/04/2018 Product ID: 4-386-265
$4.95
Skudge Foods Inc.: Exercises in Price Bundling
by:
Aradhna Krishna
Skudge Foods Inc. is a consulting firm specializing in food pricing with an emphasis on bundling. Students will follow Skudge founder Sid Kris Jorgenson as his firm determines what prices…
Publication Date: 11/12/2018 Product ID: 7-009-594
$4.95
Blue Apron: Turning Around the Struggling Meal Kit Market Leader
In 2016, Blue Apron was the leading meal kit delivery business in the United States. The initial registration form it filed in advance of its initial public offering (IPO) showed…
Publication Date: 08/09/2018 Product ID: 5-177-309
$4.95
P&G: Engaging Customers Through Branded Entertainment
by:
Rajeev Batra
This case presents the novel approach Procter & Gamble (P&G) has taken to weave advertising into entertainment. As media channels have become more fragmented, P&G has developed branded entertainment campaigns…
Publication Date: 03/01/2009 Product ID: 1-428-774
$4.95
The Role of Business: Positive Lens vs. Profit Maximizing
Within the Ross School of Business, a debate took place a few years back that continues today regarding the role of business. It was sparked by discussion surrounding a “Positive”…
Publication Date: 11/08/2017 Product ID: 8-570-898
$0.00
A Seller's Market: Leveraging Analytics to Predict Winning Bids for Bay Area Homes
by:
Hyun-Soo Ahn
Bruce, a Silicon Valley native, bought a duplex in Palo Alto, California in 2011 and it was a huge success. The property increased in value and the monthly rent skyrocketed…
Publication Date: 10/18/2017 Product ID: 7-917-031
$4.95
The FDA and the Pharmaceutical Drug Approval Process
by:
Ravi Anupindi
This conceptual note provides an overview of the drug approval process in the United States. It examines the historical underpinnings and regulatory history that led to the creation of the…
Publication Date: 09/28/2017 Product ID: 7-101-063
$4.95
Bilateral and Multilateral Organizations and Agreements
by:
Ravi Anupindi
This conceptual note defines bilateral and multilateral organizations and discusses how each play important roles in global health and international development. The note also analyzes how the conceptual and structural…
Publication Date: 09/28/2017 Product ID: 6-548-356
$4.95
Ethics and Integrity in Business: Navigating Ethical Risks and Transgressions in the Workplace
In this set of six cases, students are placed into the role of the fictional Andrea Johnson, a recent graduate who has just begun her career at a mid-sized organization…
Publication Date: 09/22/2017 Product ID: 2-199-717
$5.95
Michigan’s Social Venture Fund: Founding the Nation’s First Student-Run Impact Investing Fund
by:
Gautam Kaul
In the business environment surrounding the 2008 financial crisis, a new field within investing emerged to address the shortcomings of a “profit-only” mission of business. The nascent impact investing industry…
Publication Date: 09/14/2017 Product ID: 5-596-765
$4.95
Food Security: Business Models in the United States and India
by:
Aradhna Krishna, Dana Muir
This three-part case, authored by Aradhna Krishna and Dana Muir, provides the opportunity to engage students in an examination of how cross-cultural considerations can affect managerial, legal, operational, and corporate…
Publication Date: 06/15/2017 Product ID: 7-224-541
$4.95
New Science: Pioneering the Inside Sales Revolution
How do you get more out of existing sales resources? This common sales management problem is one that Follett Carter must solve as executive vice president of sales and marketing…
Publication Date: 06/15/2017 Product ID: 1-430-491
$4.95
The Starwood Dilemma: Sell to a Chinese Company?
by:
Brian Wu
Starwood Hotels & Resorts Worldwide has a dilemma. They have competing offers from Marriott International, and from Anbang Insurance Group. Students are placed into the role of Starwood’s CEO and…
Publication Date: 06/15/2017 Product ID: 1-430-496
$4.95
Katja’s Danish Bread: Exercises in Price, Demand, Cost, and Capacity
by:
Aradhna Krishna
Through this series of increasingly more sophisticated exercises authored by Aradhna Krishna, students gain a deep understanding of the strong connection between price, demand, variable cost, and capacity. In their…
Publication Date: 06/01/2017 Product ID: 3-638-005
$4.95
Pink Tax: Price Discrimination and Product Versioning Exercises
by:
Aradhna Krishna
Authored by Aradhna Krishna, these exercises can be used in courses covering pricing strategy, segmentation, and price discrimination. They can also be used to complement the WDI Publishing Case “Pink…
Publication Date: 11/29/2018 Product ID: 1-430-498
$4.95
A Note on International Trade Theory
by:
John Branch
This note describes international trade theories, beginning with country-based international trade theories, followed by firm-based international trade theories, and concluding with a single company-based international trade theory. The theories discussed…
Publication Date: 12/18/2014 Product ID: 1-429-407
$4.95
Southwest Airlines’ Nonstop Culture: Flying High with Transparency and Empowerment
by:
Wayne Baker
Southwest Airlines has defied gravity as a leading domestic airliner with consistent profitability, extreme customer loyalty, and a happy labor force. Organizational excellence and a positive corporate culture has propelled…
Publication Date: 04/21/2015 Product ID: 1-429-404
$4.95
PT Kizone: Adidas Battles Allegations of Shirking Responsibility to Workers (B)
by:
Ravi Anupindi
This case is a follow-up to the PT Kizone A case. In the case, U-M President Mary Sue Coleman adopts three of the President’s Advisory Committee on Labor Standards and…
Publication Date: 10/31/2014 Product ID: 1-429-403
$4.95
Amazon in Emerging Markets
This case leads to a vibrant discussion and comparative analysis of Amazon’s strategies across three major emerging markets. Amazon is known to virtually every student, making an illustration of internationalization…
Publication Date: 08/01/2014 Product ID: 1-429-401
$4.95
A Delicate Balance for Ruby Cup: Profitability and Sustainability at the Base of the Pyramid
Ruby Cup explores the challenges of creating marketing, pricing, sales, and distribution strategies based on the needs of those living in bottom of the pyramid (BoP) markets. Three entrepreneurs are…
Publication Date: 01/14/2015 Product ID: 1-429-400
$4.95
Is Unilever Being Socially Responsible in Marketing Fair & Lovely, a Skin Whitening Cream?
by:
Aneel Karnani
Fair & Lovely, a brand of skin lightening cream owned by Unilever, is sold in more than 40 countries and has annual sales of more than $1 billion. The Fair…
Publication Date: 08/05/2014 Product ID: 1-429-398
$4.95
Growing Pains of the Tata Nano
Ratan Tata, CEO of Tata Motors, wants to introduce the world’s cheapest car, priced at $2,500, for the common Indian – the car is the Tata Nano and has been…
Publication Date: 02/29/2012 Product ID: 1-429-235
$4.95
Joy to the World...through Software Development at Menlo Innovations
by:
Paul Clyde, Rich Sheridan
Make mistakes faster. This slogan, and others like it, can be seen prominently displayed on posters throughout Menlo’s office, a software-development company known for its casual Mondays and extreme interviews.…
Publication Date: 10/15/2012 Product ID: 1-429-228
$4.95
Circuit City
This case tells the story of Circuit City (formerly known as Wards). It describes the company’s rise to prominence as the leading consumer electronics retailer in the United States. It…
Publication Date: 12/04/2010 Product ID: 1-429-013
$4.95
Note on Managing the Value Chain: Governance, Location, and Firm Scope Decisions
This note explains the considerations involved in determining a firm’s vertical, horizontal, and geographic scope. It is organized into five sections: An introduction that presents important questions related to strategy…
Publication Date: 12/07/2010 Product ID: 1-429-011
$4.95
Note on the Value Proposition and Business Models
by:
Robert J. Dolan
This note introduces students to a Value Proposition. It walks students through identifying a company’s “VPC story” (Value to the customer, Price the product is sold at, Cost to provide…
Publication Date: 12/07/2010 Product ID: 1-429-009
$4.95
Note on Sensing Opportunity
by:
Robert J. Dolan
The majority of new product ideas never make it to market. This note is a concise description of what separates the winners from the losers. In other words, what are…
Publication Date: 12/07/2010 Product ID: 1-429-008
$4.95
Glaxo and Zantac: The Life, Times, and Near Death of the World’s Best-Selling Drug
by:
Robert J. Dolan
This case details the history of Zantac, one of Glaxo’s most successful products, from inception to deterioration when faced by the rise of generics. In doing so, the mini-case describes…
Publication Date: 01/06/2010 Product ID: 1-429-007
$4.95
Note on Exploring the Value Chain of Branded Fashion Goods
by:
Scott Moore
This note profiles two companies–Gap Inc. and Deckers Outdoors Corp–with a focus on their value chains. It includes financial information and breaks down the parts of the two companies’ value…
Publication Date: 12/06/2010 Product ID: 1-429-005
$4.95
Note on Setting the Scope of Your Business
by:
Scott Moore
The purpose of this note is to consider the decisions that firms’ leaders make about the scope of their business. It examines three companies–Domino’s Pizza, General Mills, and General Electric–who…
Publication Date: 01/05/2010 Product ID: 1-429-004
$4.95
Mass Production and Vertical Integration at Ford in the 1920s
This mini-case provides a concise description of Ford’s early history, highlighting milestones like the debut of the Model T, the use of labor specialization, the first moving assembly line, the…
Publication Date: 12/05/2010 Product ID: 1-429-003
$4.95
Note on the Value Chain: A Framework for Analyzing Firm Activities
This note is an adaptation for classroom use of Chapter 2 of “The Services Shift” by R.E. Kennedy (2009). It introduces students to Michael Porter’s 1985 value chain approach to…
Publication Date: 01/01/2010 Product ID: 1-429-002
$4.95
Note on Economic Variation Across Firms
This note is intended to provide insights into variation across firms and industries. It reviews the various types of variation among firms–variations in revenues, profits, size, employment, capital intensity, output…
Publication Date: 12/01/2010 Product ID: 1-429-001
$4.95
Note on Using the Venture Quotient to Manage Early-Stage Business Risk: What’s Your VQ?
by:
James D. Price
Building a brand new business from scratch is fraught with peril. Yet ironically, (and contrary to popular belief), the most successful entrepreneurs and venture investors are remarkably risk-averse people who…
Publication Date: 02/01/2009 Product ID: 1-428-792
$4.95
Note on Managing Investor Due Diligence When Raising Capital for an Early-Stage Business
by:
James D. Price
This note provides two items that entrepreneurs and start-up teams will find useful as they pursue investment capital: an outline for a due diligence notebook and a sample investor’s due…
Publication Date: 03/27/2009 Product ID: 1-428-791
$4.95
Note on What Corporations Can Learn From Entrepreneurs: Applying Startup Skills to Accelerate Corporate Innovation
by:
James D. Price
It’s fair to say that many large, established organizations tend not to think or act in a very entrepreneurial way. However, entrepreneurial thinking can be successfully adopted and applied by…
Publication Date: 02/01/2009 Product ID: 1-428-790
$4.95
Note on Understanding Balance of Payments
National governments keep track of financial flows into and out of their countries by using balance of payment (BOP) accounting, a system for measuring a country’s sources and uses of…
Publication Date: 08/20/2009 Product ID: 1-428-789
$4.95
Acumen Fund: Valuing a Social Venture (A)
by:
Gautam Kaul
In this case, Acumen Fund, a social venture capital fund, is performing a due diligence on Ziqitza Healthcare Limited (ZHL), a for-profit ambulance company in India. The case involves assessing…
Publication Date: 05/19/2009 Product ID: 1-428-788
$4.95
Note on Building a Successful Startup Management Team: 12 Keys
by:
James D. Price
This note provides a series of practical coaching tips for building successful management teams within a startup business. Students will learn what works and what does not. The note is…
Publication Date: 02/15/2009 Product ID: 1-428-785
$4.95
The B&O Railroad Museum: Getting Back on Track (B)
This case presents students with a crisis at the Baltimore and Ohio (B&O) Railroad Museum. A new director, Courtney Wilson, took over management of the museum in 2000, and planned…
Publication Date: 03/23/2009 Product ID: 1-428-780
$2.50
The B&O Railroad Museum: Getting Back on Track (A)
This case presents students with a crisis at the Baltimore and Ohio (B&O) Railroad Museum. A new director, Courtney Wilson, took over management of the museum in 2000, and planned…
Publication Date: 03/23/2009 Product ID: 1-428-779
$4.95
Note on Corruption in International Business (B)
This note focuses on corruption in international business. It defines corruption, outlines the international laws governing bribery and corruption, and discusses the different actors and tactics to combat corruption. This…
Publication Date: 04/02/2008 Product ID: 1-428-644
$4.95
Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches
by:
Ted London
In Africa, the usage of insecticide treated bed-nets (ITNs) has shown to be one of the best ways to prevent malaria. USAID, the principal U.S. agency for providing assistance to…
Publication Date: 07/26/2008 Product ID: 1-428-642
$4.95
Note on Corruption in International Business (A)
This note focuses on corruption in international business. It defines corruption, outlines the international laws governing bribery and corruption, and includes caselets that challenge students to put themselves in the…
Publication Date: 05/27/2009 Product ID: 1-428-641
$4.95
Global Seeds to Village Farmers: Hearing the Voices at the BoP
by:
Ted London
Pioneer Hi-Bred International, Inc., the hybrid corn company division of Dupont, has engaged with PEACE (People’s Action for Creative Education) to serve the base of the pyramid markets in India.…
Publication Date: 12/12/2008 Product ID: 1-428-612
$4.95
Building a Sustainable Venture from the Ground Up: The Mountain Institute’s Earth Brick Machine
by:
Ted London
The Mountain Institute (TMI) works to improve environmental conditions and the quality of life for local communities in mountainous regions throughout the world. TMI is exploring options for its patented…
Publication Date: 11/01/2006 Product ID: 1-428-611
$4.95
VisionSpring: A Lens for Growth at the Base of the Pyramid
by:
Ted London
Awarded 1st place in the 2008 oikos Casewriting Competition
VisionSpring sells affordable reading glasses to the poor at the base of the pyramid through Vision Entrepreneurs and, more recently, through…
Publication Date: 04/18/2008 Product ID: 1-428-610
$4.95
Connecting the Rural Poor to the World: Grameen’s Village Phone in Bangladesh
by:
Ted London
Grameen Telecom’s Village Phone is a program that is focused on bringing cellular service to people in rural villages in Bangladesh. In 2006, Grameen’s Village Phone initiative had an installed…
Publication Date: 02/13/2007 Product ID: 1-428-608
$4.95
CEMEX’s Patrimonio Hoy: At the Tipping Point?
by:
Ted London
This case sets the stage for the 2012 case study “Constructing a Base-of-the-Pyramid Business in a Multinational Corporation: CEMEX’s Patrimonio Hoy Looks to Grow.” This revised 2006 case study explores…
Publication Date: 04/13/2012 Product ID: 1-428-606
$4.95
Hindustan Lever at the Base of the Pyramid: Growth for the 21st Century
by:
Ted London
Hindustan Lever Limited, principally owned by Unilever, operates Shakti, a program which aims to extend the reach of HLL’s products to the 742 million rural consumers in 637,000 villages in…
Publication Date: 11/09/2008 Product ID: 1-428-604
$4.95
Giving Tree International: ESL Training in Vietnam
by:
John Branch
Giving Tree International is a non-profit founded in 2006 by six friends in Los Angeles, California, who had the desire to use their professional expertise to start for-profit ventures that…
Publication Date: 07/03/2008 Product ID: 1-428-596
$4.95
From GECIS to Genpact: A Captive Goes Third-Party
Genpact, founded in 1999 by GE, is a mostly Indian offshore provider of business services and technology solutions to large multinational organizations and other clients around the world. In January…
Publication Date: 08/17/2009 Product ID: 1-428-595
$4.95
Pink Tax: Gender and Other Price Discrimination Factors
by:
Aradhna Krishna
Diana Kelly is the brand manager for a company that has a new cream that gives consumers brighter, shinier nails. It will be sold in major retail outlets like Target,…
Publication Date: 07/25/2016 Product ID: 1-430-492
$4.95
The Clean Hands Company: Market Selection
by:
John Branch
Raymond Johnson is convinced that he has a solid product offering in the Clean Hands Advanced Hand-Washing Monitor. The product ensures that employees that come into close contact with food…
Publication Date: 12/07/2015 Product ID: 1-430-476
$2.50
Gardasil: Growing a New Market
by:
John Branch
Gardasil from Merck was approved for the prevention of cervical, vulvar, and vaginal cancer as well as genital warts caused by various types of human papillomavirus (HPV) for girls and…
Publication Date: 12/07/2015 Product ID: 1-430-475
$2.50
Delta Corporate Accounts: Measuring Customer Value
by:
John Branch
You are asked to imagine that you have been hired by Delta Air Lines to help manage corporate accounts for the State of Michigan. Economic activity has been on the…
Publication Date: 12/07/2015 Product ID: 1-430-474
$2.50
Woodmaster: Developing a Distribution Channel
by:
John Branch
Subit Singh, export manager of Woodmaster, wants to enter the American market with a combination woodworking machine. The machines have been hugely successful on the European market. He wants to…
Publication Date: 12/07/2015 Product ID: 1-430-472
$2.50
Sussex Industries: New Products or New Markets?
by:
John Branch
Both the U.S. Navy and U.S. Air Force have decided to nix their longstanding contracts with Sussex for liquid oxygen (LOX) converters, the company’s main product, favoring instead a new…
Publication Date: 12/07/2015 Product ID: 1-430-471
$2.50
Spry Chewing Gum: Blowing Bubbles in a Competitive Market
by:
John Branch
Containing the key ingredient, xylitol, Spry® Chewing Gum creates an unwelcome environment for the bacteria that cause tooth decay and other oral problems. Clinical studies have shown repeatedly that chewing…
Publication Date: 12/07/2015 Product ID: 1-430-470
$2.50
Schaeffler: Opportunities in Peru?
by:
John Branch
Schaeffler Technologies AG and Co. HG is a leading manufacturer of bearings for the automotive industry, marketing its products under the INA and FAG brands. Although the company’s headquarters are…
Publication Date: 12/07/2015 Product ID: 1-430-469
$2.50
Samitivej Hospital: Medical Tourism in Thailand
by:
John Branch
The Bangkok, Thailand-based Samitivej Hospital was launched in 1979 to serve local residents. With an influx of medical tourism, however, Samitivej Hospital is looking to stand up against competitors around…
Publication Date: 12/07/2015 Product ID: 1-430-468
$2.50
Medivice: An Exploration of Key Account Management
by:
John Branch
Medivice is an eight-part case about a small American medical device company which manufactures the Sonic Scalpel, an electronic scalpel for surgeons which uses an ultrasonic generator to vibrate one…
Publication Date: 12/07/2015 Product ID: 1-430-467
$4.95
Hong Kong Philharmonic: A New Hope?
by:
John Branch
The Hong Kong Philharmonic (HKP) has taken a financial hit as attendance has plummeted, especially in its core customer segment — people 48 and older. The protagonist of the case,…
Publication Date: 12/07/2015 Product ID: 1-430-466
$2.50
Ecolab: Is Green the New Black?
by:
John Branch
Ecolab, a maker of cleaning supplies, commercial laundry detergents, and pest elimination chemicals, with 2012 revenue of more than 40 billion USD and a 2011 Fortune 500 ranking of 365,…
Publication Date: 12/07/2015 Product ID: 1-430-465
$2.50
Clearshield: Evaluating Market Attractiveness
by:
John Branch
A company with headquarters in Auburn Hills, Michigan, has a solution to uneven coverage of wiper fluid. Clearshield Company manufactures a windshield washing fluid heater, which instantly heats the fluid…
Publication Date: 12/07/2015 Product ID: 1-430-464
$2.50
Arm & Hammer: Extending a Trusted Brand
by:
John Branch
Church & Dwight Company, Inc., is the world’s largest producer of sodium bicarbonate, also known as baking soda, and the maker of the most popular brand of baking soda on…
Publication Date: 12/07/2015 Product ID: 1-430-463
$2.50
Afrikan Tahti: Coming to America?
by:
John Branch
The makers of Afrikan Tähti (African Star), a board game in Finland and Sweden, are considering a market expansion, especially to the United States. In the game, players search for…
Publication Date: 12/07/2015 Product ID: 1-430-462
$2.50
From Free Lunch to Black Hole: Credit Default Swaps at AIG
by:
Stefan Nagel
It is July of 2007 and Alan Frost, executive vice president for AIG Financial Products (AIGFP) has just received a heads up on a margin call from Goldman Sachs. The…
Publication Date: 08/06/2015 Product ID: 1-430-441
$4.95
Hedging at Porsche
by:
Stefan Nagel
Porsche is taking in more money from its options strategies than it is from the sale of cars. Some of the earnings are on foreign exchange options, but a significant…
Publication Date: 08/06/2015 Product ID: 1-430-440
$4.95
Chery Automobile: Vying for a Piece of the American Pie B
by:
John Branch
This case finds Chery after the collapse of its alliance with Chrysler. For Chrysler it meant losing one of its most promising routes to building a competitive small-car lineup for…
Publication Date: 08/28/2014 Product ID: 1-429-395
$4.95
Coca-Cola Bottling in Rajasthan, India: Tragedy of the Commons
by:
Aneel Karnani
Can corporate social responsibility plans avert the tragedy of the commons? Or is selfishness an inherent part of business? Coca-Cola has long been criticized for its extraction of water from…
Publication Date: 03/27/2014 Product ID: 1-429-391
$4.95
The Power of a Calling (A): Insights from Joseph’s Journey
This case was originally published as “Calling and Talent Development: Not Your Average Working Joe” in 2011. The meaning of a calling has been diluted over the years, which has…
Publication Date: 11/30/2013 Product ID: 1-429-364
$4.95
Darden Restaurants: Diversity and Sustainability Boost Company Bottom Line
by:
Lynn Wooten
Darden Restaurants is an $8.6-billion company with eight brands, more than 2,100 restaurants, and over 200,000 workers, serving more than 400 million meals a year. The company has a solid…
Publication Date: 07/11/2014 Product ID: 1-429-363
$4.95
Darden Restaurants: Serving Up the Future
by:
Lynn Wooten
Darden Restaurants is an $8.6-billion company with eight brands, more than 2,100 restaurants, and over 200,000 workers, serving more than 400 million meals a year. In this case, the reader…
Publication Date: 07/11/2014 Product ID: 1-429-348
$4.95
Operation Asha: Effective, Efficient and Scalable Model for Tuberculosis Treatment
by:
Ravi Anupindi
The year was coming to a close, and the founders of Operation ASHA (OpASHA), Sandeep Ahuja, CEO, and Shelly Batra, President, were looking back on their accomplishments — 2012 had…
Publication Date: 02/10/2014 Product ID: 1-429-339
$4.95
Domino’s Pizza Inc
by:
M.S. Krishnan
After settling a $78-million lawsuit with a St. Louis woman who was struck by one of its drivers, Domino’s Pizza decided to eliminate its 30-minute delivery guarantee and transform its…
Publication Date: 08/28/2013 Product ID: 1-429-327
$4.95
LEGO® Products: Building Customer Communities Through Technology
by:
M.S. Krishnan
This case takes students through the evolution of LEGO’s business model from a traditional product-centric “make and sell” model to a more customer-centric “anticipate and lead” model in which products…
Publication Date: 09/03/2013 Product ID: 1-429-326
$4.95
Sproxil: Saving Lives Through Technology and Social Enterprise
by:
Prashant Yadav
Ashifi Gogo, founder and CEO of Sproxil, wants to scale his mobile product authentication technology to new applications and new regions, but he is uncertain which business model to use.…
Publication Date: 03/05/2013 Product ID: 1-429-324
$4.95
Delivering Health Care in Rural India: ITC-CARE experience
by:
Ravi Anupindi
This case details the partnership experience of ITC and CARE in providing healthcare in rural India. It looks at how the existing IT and infrastructure of ITC’s e-Choupal was leveraged…
Publication Date: 06/02/2015 Product ID: 1-429-319
$4.95
PT Kizone: Adidas Battles Allegations of Shirking Responsibility to Workers (A)
by:
Ravi Anupindi
This case explores social responsibility in the extended supply chain looking at the three spheres of sustainability — the environmental, social, and economic. It examines whether licensees are responsible for…
Publication Date: 10/31/2014 Product ID: 1-429-306
$4.95
Cisco SCRM in Action: 2011 Tōhoku Earthquake
by:
Ravi Anupindi
Tohoku was not the first earthquake to impact Cisco’s operations in Japan. The company’s business continuity plan (BCP) and its SCRM capability was developed for exactly this type of incident.…
Publication Date: 03/06/2013 Product ID: 1-429-284
$4.95
Honor Code: A Sticky Situation in Business School (B)
by:
Susan Ashford
This case is a cautionary tale about the consequences of cheating in business school. It is ideal for new business students. Honor Code (A) details the circumstances that led to…
Publication Date: 07/27/2012 Product ID: 1-429-281
$4.95
Honor Code: A Sticky Situation in Business School (A)
by:
Susan Ashford
This case is a cautionary tale about the consequences of cheating in business school. It is ideal for new business students. Honor Code (A) details the circumstances that led to…
Publication Date: 07/27/2012 Product ID: 1-429-278
$4.95
ABT Associates: Scaling Indoor Residual Spraying for Malaria Prevention in Africa
by:
Ravi Anupindi, Colm Fay
In the summer of 2011, Abt Associates was awarded a contract to implement indoor residual spraying (IRS) in up to 17 countries in sub-Saharan Africa based on successes the company…
Publication Date: 02/11/2013 Product ID: 1-429-272
$4.95
Aparajitha: Developing a Thinking Organization
Aparajitha is a company that has thrived in the booming economic climate of India. Due to the network of contacts and bank of knowledge it has developed, Aparajitha will be…
Publication Date: 08/27/2012 Product ID: 1-429-253
$4.95
Constructing a Base-of-the-Pyramid Business in a Multinational Corporation: CEMEX’s Patrimonio Hoy Looks to Grow
by:
Ted London
This case continues the story from the revised 2006 case study “CEMEX’s Patrimonio Hoy: At the Tipping Point?” This case describes CEMEX’s Patrimonio Hoy in 2012, which is a startup…
Publication Date: 03/22/2012 Product ID: 1-429-202
$4.95
The Entrepreneur’s Dictionary: A Straightforward Guide to Business Terms
by:
James D. Price
This dictionary provides comprehensive definitions for over 450 entrepreneurship-related business terms.…
Publication Date: 10/18/2011 Product ID: 1-429-194
$20.00
A&E Shirts, LLC: Assessing First Month Financial Performance
by:
Greg Miller, Hal White
Offering solid practice for students of accounting, this exercise presents A&E Shirts LLC, a budding retail company that is balancing its books for its first month of business operations. The…
Publication Date: 06/27/2011 Product ID: 1-429-182
$4.95
Cash Flow Statements: Financial Due Diligence for a Strategic Acquisition
by:
Greg Miller, Hal White
This case is a critical introduction, for business students, to the significance of cash flow statements. First students evaluate the cash flow statements of four “mystery” companies and recommend one…
Publication Date: 09/24/2012 Product ID: 1-429-179
$4.95
Note on Corporate Social Responsibility: A Debate
This note is a summary of the articles originally published in the Winter 2011 issue of the California Management Review, vol. 53, No. 2. Professor Aneel Karnani from the University…
Publication Date: 09/13/2011 Product ID: 1-429-177
$4.95
Tata Motors: A Profile of the Tata Nano
by:
Robert J. Dolan
This is a profile of Tata Motors, a division of The Tata Group, and its development of the Tata Nano – the world’s most inexpensive car when launched in 2009.…
Publication Date: 05/11/2011 Product ID: 1-429-174
$4.95
McDonald’s: Profile on Its Rise, Descent, and Return
by:
Scott Moore
This profile chronicles McDonald’s rise over 40 years, its sudden descent in the early 1990s, and then its return in the early 2000s. Students are encouraged to think about what…
Publication Date: 02/21/2011 Product ID: 1-429-163
$4.95
Movirtu’s Cloud Phone Service: Funding a Base-of-the-Pyramid Venture
by:
Ted London
Who are the right investors for a for-profit company targeting the world’s poor?
Before this start-up spends hundreds of hours pursuing venture capital (VC), Movirtu must decide whether a profit-oriented…
Publication Date: 01/05/2012 Product ID: 1-429-162
$4.95
Zipcar, Inc.
by:
Robert J. Dolan
Though Zipcar’s cost-effective approach to car ownership is known for being a great “best new idea” story, this case asks how CEO Scott Griffin can turn Zipcar from “best” and…
Publication Date: 12/23/2010 Product ID: 1-429-159
$4.95
Voxiva: Minimizing the spread of AIDS
by:
C.K. Prahalad
Peru’s struggle in the early 1990s to control a cholera outbreak took years, cost thousands of lives, and meant over $770 million dollars in lost productivity, trade, and tourism for…
Publication Date: 12/01/2010 Product ID: 1-429-157
$4.95
Selling Health: Hindustan Lever and the Soap Market
by:
C.K. Prahalad
Around the world, 2.2 million people die from diarrheal disease every year. Children are especially at risk – one child dies every 30 seconds. India alone contributes thirty percent of…
Publication Date: 12/01/2010 Product ID: 1-429-156
$4.95
Annapurna Salt: Hindustan Lever Ltd.
by:
C.K. Prahalad
In India, Iodine Deficiency Disorder (IDD) hinders the growth and intellectual development of 70 million people, with 20% of the population at risk. Yet up to 50% of the iodine…
Publication Date: 12/01/2010 Product ID: 1-429-155
$4.95
ICICI Bank: Microfinance in India
by:
C.K. Prahalad
As the second-largest bank in India, ICICI Bank has led multiple initiatives to provide banking services at an affordable costs to the poor. ICICI has partnered with others to co-locate…
Publication Date: 12/01/2010 Product ID: 1-429-154
$4.95
E+Co & Tecnosol: Energy Innovation
by:
C.K. Prahalad
By providing growth capital to local entrepreneurs, E+Co helps deliver alternative energy solutions to people around the world. In Nicaragua, where nearly fifty percent of the population is “off the…
Publication Date: 12/01/2010 Product ID: 1-429-153
$4.95
EID Parry: Indiagriline
by:
C.K. Prahalad
EID Parry provides local entrepeneurs the technological backing to run Internet kiosks in rural villages. EID Parry has also created its own Internet portal to support farmers with access to…
Publication Date: 12/01/2010 Product ID: 1-429-152
$4.95
eGovernance in Andhra Pradesh: Citizen Centricity
by:
C.K. Prahalad
Partnering with business to deliver government services electronically is fundamentally altering the relationship between government and citizens in Andhra Pradesh, the fifth-largest state in India. Government processes are more transparent;…
Publication Date: 12/01/2010 Product ID: 1-429-151
$4.95
eChoupal - ITC, Ltd.: Bringing Global Resources to Indian Farms
by:
C.K. Prahalad
In setting up rural farmer-entrepreneurs with Internet access, and using modern technology to accurately weigh farmers crops (and paying them promptly), ITC’s eChoupal system is transforming India’s agricultural supply chain,…
Publication Date: 12/01/2010 Product ID: 1-429-150
$4.95
CEMEX: Innovation in Housing for the Poor
by:
C.K. Prahalad
The third largest cement manufacturer in the world, CEMEX decided it needed to move from selling materials to selling solutions. With low fixed prices, materials on credit, pre-costed housing designs,…
Publication Date: 12/01/2003 Product ID: 1-429-149
$4.95
Casas Bahia: Fulfilling a Dream
by:
C.K. Prahalad
In fifty years, Casas Bahia has grown from one man selling blankets and bed linens door-to-door to the largest retail chain in Brazil, offering electronics, appliances, and furniture. With its…
Publication Date: 12/01/2010 Product ID: 1-429-148
$4.95
Jaipur Foot: Challenging Convention
by:
C.K. Prahalad
With five and a half million amputees, there is an almost overwhelming need for an inexpensive artificial foot/lower limb prosthesis in India. Any solution also has to meet the needs…
Publication Date: 12/01/2010 Product ID: 1-429-145
$4.95
Friction and Frustration at TMG, Inc.: Leading and Motivating Teams
by:
Scott DeRue
TMG has a very common problem. Its employees are experiencing a serious breakdown in motivation. Team members feel they work harder than anyone else, but are faced with scathing performance…
Publication Date: 09/20/2010 Product ID: 1-429-112
$4.95
Inventory Gremlins
by:
Greg Miller
Can you practice basic accounting principles through an interesting story? This case presents a budding entrepreneur, Amanda Gojko, who has started her own small business and needs to take physical…
Publication Date: 09/02/2010 Product ID: 1-429-105
$4.95
Customer Service at American Express: A Relationship, Not a Transaction
by:
M.S. Krishnan
Jim Bush, Executive Vice President of American Express (Amex) World Service, was confronted with a challenge in the mid 2000s: After working for Amex for 24 years, he began to…
Publication Date: 12/11/2012 Product ID: 1-429-100
$4.95
International Marketing Mini-Cases Collection
by:
John Branch
This collection of eight mini-cases is only available as a group and offers perspectives on the cultural and strategic imperatives of international marketing.
This collection of mini-cases includes:
Irbit Motorcycle…
Publication Date: 07/06/2010 Product ID: 1-429-089
$6.95
New Technologies and Financial Communications: The Opportunities and Risk of Social Media and Other Online Tools for Inv…
by:
Greg Miller
A slew of information technologies have emerged in recent years with the progression of online communications. These technologies are fundamentally changing the interaction between companies and their investors. This case…
Publication Date: 07/21/2010 Product ID: 1-429-088
$4.95
Six Flags
by:
Robert J. Dolan
This case is about Six Flags, a national theme park chain, as its CEO, Mark Shapiro (former Executive VP at ESPN), strives to turn around the company’s fortune. Attendance was…
Publication Date: 04/22/2010 Product ID: 1-429-076
$4.95
Going Global (G): MTV India
Attracted to the large population and rising middle class, MTV sought to do in India what it had done in many countries before: customize its channel offerings to match the…
Publication Date: 03/29/2010 Product ID: 1-429-066
$2.50
Going Global (F): Haier Appliances
Haier is one of China’s largest companies and a major competitor in the home appliances international market. Focused on low-priced innovative technology that is customized to local needs, Haier’s international…
Publication Date: 03/29/2010 Product ID: 1-429-065
$2.50
Going Global (E): Embraer
This mini-case describes the Brazilian company Embraer’s push into the global defense aircraft market against America’s Boeing and Canada’s Bombardier. While Embraer’s size-customization and innovation strategy paid off in international…
Publication Date: 03/29/2010 Product ID: 1-429-064
$2.50
Going Global (D): Apollo Hospitals
Driven by lower costs and shorter waiting times, medical tourism is growing as a major industry in developing countries. This mini-case focuses on Apollo Hospitals, a healthcare company in India…
Publication Date: 03/29/2010 Product ID: 1-429-063
$2.50
Going Global (C): Infosys
Infosys is a leading Indian information technology services firm, offering a range of consulting and software services to multinationals worldwide. This mini-case describes how Infosys is trying to mitigate the…
Publication Date: 03/29/2010 Product ID: 1-429-062
$2.50
Going Global (B): eBay
eBay, the world’s leading e-commerce company, expanded to 39 markets starting in 1998. The company’s international markets now make up approximately 54% of the company’s revenues. eBay expanded and went…
Publication Date: 03/29/2010 Product ID: 1-429-061
$2.50
Going Global (A): General Motors
This mini-case examines General Motors’(GM) expansion into emerging markets in the 1990s and 2000s, in part due to declining sales in local markets, and also due to the emerging middle…
Publication Date: 03/29/2010 Product ID: 1-429-060
$2.50
Profile of Enron: The Rise and Fall
by:
Scott Moore
In 1999, Enron was the #1 company in innovation and quality of management. Less than two years later, it filed for bankruptcy in one of the most portent fraud cases…
Publication Date: 12/07/2010 Product ID: 1-429-058
$4.95
Snapple Beverages
by:
Robert J. Dolan
How do you blow a $1.7 billion merger? You buy a company with a popular brand name, dilute the brand, and sell it for a fifth of what you paid…
Publication Date: 03/10/2010 Product ID: 1-429-057
$4.95
Lehman Brothers
by:
Robert J. Dolan
This informational case details the story of Lehman Brothers in the wake of the recent financial crisis. In doing so, the case also provides background about mortgage-backed securities and the…
Publication Date: 03/17/2010 Product ID: 1-429-055
$4.95
Profile of Kodak: From Film to Digital Photography
by:
Scott Moore
Kodak has been a leader in convenient and cutting edge products for many decades. However, the company has not adapted well to the market’s shift toward digital technology. Now, the…
Publication Date: 03/02/2010 Product ID: 1-429-054
$4.95
Marvel Comics: From Stan Lee to Mickey
by:
Scott Moore
This profile describes Marvel Comics’ beginning as a small start-up, its successes in the Golden and Silver Ages of the comic book industry, its subsequent decline in sales, bankruptcy, and…
Publication Date: 03/15/2010 Product ID: 1-429-053
$4.95
Note on the Decline of the “Big Three” U.S. Auto Producers
GM, Ford, and Chrysler, the “Big Three” of the U.S. automotive industry, dominated automobile output in the 1950s. Domestically, the Big Three had no competitors. Sixty years later, foreign nameplates…
Publication Date: 02/16/2010 Product ID: 1-429-048
$4.95
LifeSpring Hospitals
by:
Aneel Karnani
This case study details LifeSpring Hospitals, a maternity hospital chain for low-income women in India that is an investee of Acumen Fund. Though LifeSpring’s target customer earns between $2 to…
Publication Date: 03/28/2011 Product ID: 1-429-038
$4.95
Toll Brothers
by:
Scott Moore
Toll Brothers has lost focus on what it does best. This is the surprising story of a dominant luxury home builder whose volatility during the housing boom and bust nearly…
Publication Date: 02/16/2010 Product ID: 1-429-037
$4.95
InnoCentive: Profile
by:
Scott Moore
This is a concise profile of InnoCentive—the company that created the first online marketplace for corporate research and development (R&D). It can be used to highlight how advancements in IT…
Publication Date: 02/11/2010 Product ID: 1-429-036
$4.95
NIKEiD: Profile
by:
Scott Moore
This is a concise profile of NIKEiD, Nike’s customized product line. It is meant to highlight how advancements in IT have allowed the consumer product industry to offer customers personalized…
Publication Date: 02/11/2010 Product ID: 1-429-035
$4.95
Left Shoe Company: Profile
by:
Scott Moore
This is a concise profile of Left Shoe Company, the customized shoe business of Finland’s leading casual footwear manufacturer, Pomarfin Ltd. It includes a brief history of Pomarfin and Left…
Publication Date: 02/10/2010 Product ID: 1-429-034
$4.95
Note on Prahalad and Krishnan’s The New Age of Innovation
by:
Scott Moore
In The New Age of Innovation, the late C.K. Prahalad and M.S. Krishnan, professors at the Michigan Ross School of Business, describe both how the creation of value by businesses…
Publication Date: 02/12/2010 Product ID: 1-429-032
$4.95
Note on Digitization and its Effects
by:
Scott Moore
The purpose of this note is to provide some insight about the change from analog to digital, the increasing penetration of digital technologies in our lives, the increasing performance of…
Publication Date: 02/15/2010 Product ID: 1-429-031
$4.95
Sealed Air Corporation: The Road From 1980-2000
by:
Robert J. Dolan
This mini-case is an update to “Sealed Air Corporation”, a case published by Harvard Business School (HBS 9-582-103), which gave students a snapshot of Sealed Air Corporation in 1980 as…
Publication Date: 02/03/2010 Product ID: 1-429-029
$2.50
Note on Technological Advances and the Movie Experience in the U.S.
by:
Scott Moore
This note chronicles the technological advances in the American movie industry through the decades that have created a more personalized and convenient viewer experience, including the advent of movies, television,…
Publication Date: 02/12/2010 Product ID: 1-429-028
$4.95
Build-A-Bear Workshop
by:
Robert J. Dolan
This mini-case describes Build-a-Bear, an interactive store where customers can make their own teddy bears. In 2007, Build-a-Bear was the 10th largest toy retailer in the United States. One of…
Publication Date: 01/28/2010 Product ID: 1-429-019
$2.50
A Profile of Toyota’s Production System
by:
Scott Moore
What is the Toyota Production System, lean manufacturing, and Kaizen? Discussion of this profile leads the student through the process of understanding Toyota and its justifiably famous production system. The…
Publication Date: 01/28/2010 Product ID: 1-429-018
$4.95
Dell Inc.’s Production System
by:
Scott Moore
This mini-case details the history of Dell and its made-to-order production system. From a simple computer assembly and delivery company, Dell grew to dominate the PC industry by leveraging information…
Publication Date: 01/26/2010 Product ID: 1-429-017
$4.95
Buyer/Seller Exchange Relationship
by:
Robert J. Dolan
This case introduces students to the different market-making mechanisms. It distinguishes the ways in which buyers and sellers interact (posted price, negotiation, horizontal interaction), provides daily examples of each kind,…
Publication Date: 12/17/2009 Product ID: 1-428-995
$4.95
Making a Market: eBay, StubHub, and Swaptree
by:
Robert J. Dolan
This case is comprised of three concise vignettes describing three different online commerce sites: eBay, StubHub, and Swaptree. All three have become viable companies very quickly. From their experiences, lessons…
Publication Date: 12/16/2009 Product ID: 1-428-994
$4.95
Note on the Secrets of Entrepreneurial Success
by:
James D. Price
Entrepreneurship is an increasingly popular career path – for young adults just starting out, for mid-career professionals, for baby boomers who may have taken early retirement or been downsized from…
Publication Date: 01/08/2010 Product ID: 1-428-969
$4.95
SMART: Global Urban Mobility Solutions
by:
Nigel Melville
SMART works to develop more efficient, environmentally and socially sustainable transportation systems in cities around the world. Its key approach is the Integrated Hub Network – a network that accesses…
Publication Date: 12/03/2010 Product ID: 1-428-964
$4.95
Note on the Global Middle Class
Rapid economic growth in India, China, and other developing nations in the late 20th and early 21st centuries led to the emergence of a new global middle class. These billions…
Publication Date: 07/26/2011 Product ID: 1-428-941
$4.95
PepsiCo & Coca-Cola Company: Vertical Integration
by:
Aneel Karnani
In 2009, Pepsi acquired its two largest franchised bottlers. Six months later, after initial rejection of Pepsi’s strategy, Coca-Cola also bought the North American operations of its largest bottler. With…
Publication Date: 06/29/2010 Product ID: 1-428-939
$4.95
Note on Theories of Strategic Trade Beyond Comparative Advantage
The so-called New International Economics (alternatively, Strategic Trade Theory) explores situations where markets economic conditions depart from standard conditions – because of market power, economies of scale, externalities, etc. Economists…
Publication Date: 12/17/2009 Product ID: 1-428-935
$4.95
Note on Trade and Comparative Advantage
Whether nations benefit from trade is a question that has been passionately debated throughout history. The theory of comparative advantage is one of the more useful, yet frequently misunderstood, topics…
Publication Date: 12/17/2009 Product ID: 1-428-934
$4.95
Assessing Market Potential: The 4 Bs
This exercise illustrates marketers’ constant struggle to determine their return on marketing investment. Leading indicators vs. lagging indicators need to be available for ongoing decision-making. By clearly identifying the objectives…
Publication Date: 04/23/2010 Product ID: 1-428-931
$4.95
Ramco Cements
A leading cement producer in southern India, Ramco Cements (formerly Madras Cements) is having trouble controlling costs due to its disorganized reporting processes. This case documents the company’s two attempts…
Publication Date: 07/11/2014 Product ID: 1-428-925
$4.95
EMRI Technology and Process Innovation in Emergency Care Delivery
Emergency Management and Research Institute (EMRI) is a pioneer and leader in emergency management in India. The EMRI ecosystem integrates resources such as ambulances, EMTs, call center operators, physicians, a…
Publication Date: 11/04/2010 Product ID: 1-428-917
$4.95
Business Model Innovation at TutorVista: Personalization and Global Resource Leverage
How do you convince American parents living in the Midwest to hire tutors from India? How do you convince them to hire a tutor that they and their children will…
Publication Date: 12/14/2012 Product ID: 1-428-916
$4.95
ITC e-Choupal 3.0
This case study is an in-depth analysis of ITC’s initiative to develop third-generation e-Choupals, or internet-enabled computer stations based in villages. The first e-Choupals provided information on weather, best practices,…
Publication Date: 05/23/2011 Product ID: 1-428-915
$4.95
Iowa Speedway: Determining Depreciable Life (C) - Key Takeaways
by:
David Wright
The Iowa Speedway was constructed in 2006 by the U.S. Motorsport Entertainment Corporation. The state of the art racetrack is home to many prominent racing leagues, such as NASCAR’s Nationwide…
Publication Date: 04/15/2010 Product ID: 1-428-914
$2.50
Iowa Speedway: Determining Depreciable Life (B)
by:
David Wright
The Iowa Speedway was constructed in 2006 by the U.S. Motorsport Entertainment Corporation. The state of the art racetrack is home to many prominent racing leagues, such as NASCAR’s Nationwide…
Publication Date: 10/20/2009 Product ID: 1-428-913
$2.50
Iowa Speedway: Determining Depreciable Life (A)
by:
David Wright
The Iowa Speedway was constructed in 2006 by the U.S. Motorsport Entertainment Corporation. The state of the art racetrack is home to many prominent racing leagues, such as NASCAR’s Nationwide…
Publication Date: 10/20/2009 Product ID: 1-428-912
$2.50
Pricing Games: Sony PlayStation and Microsoft Xbox
Economic game theory can be a tedious and difficult concept, but it doesn’t have to be. This exercise allows students to learn about game theory via an entertaining medium –…
Publication Date: 02/07/2011 Product ID: 1-428-882
$4.95
Supply Chain Risk Management at Cisco: Response to H1N1
by:
Ravi Anupindi
Cisco’s story will expose students to supply chain risk management (SCRM). Cisco’s simulation of a flu outbreak in Asia will leave students with a better understanding of how to utilize…
Publication Date: 07/17/2012 Product ID: 1-428-881
$4.95
Chrysler: From Bankruptcy to Rebirth (A)
by:
William K. Hall
In 2009, Chrysler, one of the oldest and most storied American automotive companies, entered and exited bankruptcy with the support of the U.S. government. Upon leaving bankruptcy, Chrysler formed a…
Publication Date: 12/03/2009 Product ID: 1-428-879
$4.95
Acumen Fund: Valuing a Social Venture (B)
by:
Gautam Kaul
This case is a follow-on to the case, “Acumen Fund: Valuing a Social Venture” (#1428788). In this case, Acumen Fund, a social venture capital fund, is performing a due diligence…
Publication Date: 10/01/2009 Product ID: 1-428-872
$4.95
A Difficult Course (B)
A Difficult Course B present students with the fallout from a bout of cheating. A Difficult Course (A) details the circumstances that led to the main character’s slip in judgement,…
Publication Date: 08/25/2009 Product ID: 1-428-868
$2.50
A Difficult Course (A)
What are the consequences of cheating? What happens when you do something against your own principles? A Difficult Course (A) details the circumstances that led to the main character’s slip…
Publication Date: 09/10/2009 Product ID: 1-428-866
$4.95
Bharti Airtel (B)
This case study on India’s wireless giant Bharti Airtel (Airtel) is the second of two cases on the company that show how the firm exemplifies many of the tenets set…
Publication Date: 12/19/2011 Product ID: 1-428-864
$4.95
Jaipur Rugs: Connecting Rural India to Global Markets
by:
C.K. Prahalad
The Jaipur Rugs case explores how a company can benefit the poor by connecting them with global markets. Jaipur Rugs makes this connection by building and orchestrating a global supply…
Publication Date: 11/03/2009 Product ID: 1-428-849
$4.95
Note on the Elevator Pitch: A Brief, Verbal Overview of Your Startup Business
The brief, verbal, executive overview of the startup business – the so-called elevator pitch – has achieved something approaching mythical status in U.S. commerce as scores of annual pitch competitions…
Publication Date: 07/03/2009 Product ID: 1-428-848
$4.95
Note on Writing a Winning Business Plan: The Springboard for Successful Startups, Corporate Ventures, and Growth Busines…
by:
James D. Price
While for most people, the business plan conjures images of entrepreneurs, fast-paced startups, and venture capital investors, business plans have become just as critical a tool in the corporate world,…
Publication Date: 07/01/2009 Product ID: 1-428-847
$4.95
Tata Consultancy Services: Global Talent Leverage
Tata Consultancy Services (TCS) is a top Indian software services and consulting firm. This profile analyzes the company’s strategic implementation of technology to enable Human Resources. TCS’s technology-driven HR model,…
Publication Date: 09/21/2010 Product ID: 1-428-835
$4.95
Bharti Airtel (A)
India’s wireless giant Bharti Airtel (Airtel) exemplifies many of the tenets set forth in the book The New Age of Innovation by CK Prahalad and MS Krishnan. Divided into two…
Publication Date: 05/23/2011 Product ID: 1-428-834
$4.95
24/7 Customer: A Profile of Call Center Operations
This profile provides an in-depth analysis of 24/7 Customer, a business process outsourcing company that exemplifies many of the tenets that can be found in the book The New Age…
Publication Date: 01/19/2010 Product ID: 1-428-833
$4.95
Note on The Venture Presentation: How to Successfully Position Your Startup with Investors & Strategic Partners
by:
James D. Price
As an entrepreneur or start-up CEO, once you get your foot in the door with a prospective investor or investor group, the purpose of the investor presentation is to provide…
Publication Date: 07/01/2009 Product ID: 1-428-832
$4.95
Foreign Direct Investment
This technical note briefly introduces the reader to various Foreign Direct Investment related concepts and firm-level considerations. As discussed throughout the paper, a decision to participate in FDI can occur…
Publication Date: 12/22/2009 Product ID: 1-428-827
$4.95
Branding Israel (B)
by:
Rajeev Batra
This short case provides an update to the Branding Israel Case A, which was focused on understanding and affecting public perception of Israel. Case B presents students with information regarding…
Publication Date: 04/08/2009 Product ID: 1-428-823
$4.95
Vision Correction in the Developing World
by:
Aneel Karnani
This case is about a major unmet social need: vision correction. Even though technologically this is a simple problem to solve – eyeglasses – it is not being solved. Over…
Publication Date: 08/18/2009 Product ID: 1-428-820
$4.95
TechnoServe: Cashing in on Cashews
by:
Aneel Karnani
In the mid-1970s, Mozambique was the world’s leading cashew nut producer. But by the late 1990s, the post-independence civil war, a slowing economy, and poor policy decisions had destroyed the…
Publication Date: 10/28/2009 Product ID: 1-428-817
$4.95
Entry Mode (D): Occidental’s Accident
Emerging economies are attractive from a business standpoint, but political, economic, and cultural differences pose challenges to many foreign firms who choose to operate overseas. This mini-case examines the obstacles…
Publication Date: 05/18/2009 Product ID: 1-428-807
$2.50
Entry Mode (E): Starbucks Goes Global
Starbucks was founded in 1971 by three coffee aficionados. Thirty years later, it was the leading coffee roaster and retailer in the United States and had set its sights on…
Publication Date: 05/18/2009 Product ID: 1-428-806
$2.50
Entry Mode (C): Super 8 Goes to China
Super 8 was founded in 1974 with one modest model in Aberdeen, South Dakota. Thirty years later, the Super 8 brand was preparing for overseas expansion into China. This mini-case…
Publication Date: 05/18/2009 Product ID: 1-428-804
$2.50
Entry Mode (B): The Simpsons
Twenty years after its television debut, the animated series “The Simpsons” is still going strong. This mini-case profiles the Fox Broadcasting Company’s success with merchandise licensing, an area that has…
Publication Date: 05/18/2009 Product ID: 1-428-803
$2.50
Entry Mode (A): Make a Little, Sell a Little
The Minnesota Mining and Manufacturing Company (3M) makes more than 40,000 products, ranging from sandpaper to optical films. But how does 3M introduce products to new markets? This mini-case examines…
Publication Date: 05/18/2009 Product ID: 1-428-802
$2.50
Rainforest Expeditions: Planning for the Future
by:
Gautam Kaul, Kate Elliott
2004 marked the 15th anniversary of the founding of the ecotourism company Rainforest Expeditions (RFE). A decade and a half of experience led the company’s cofounders, Eduardo Nycander and Kurt…
Publication Date: 10/07/2009 Product ID: 1-428-799
$4.95
Note on Organizational Resilience: Harnessing Potential in the Face of Adversity
Resilience, while often used to describe individuals who have overcome hardship, has increasingly been used to refer to organizations as well. This note is on the emerging concept of organizational…
Publication Date: 01/13/2010 Product ID: 1-428-796
$4.95
Aramex: Delivering the Future (A)
The Aramex case study presents the complex situation facing Fadi Ghandour, a Jordan-based entrepreneur who started Aramex, an express and logistics company that was the first Arab-based firm to list…
Publication Date: 06/05/2009 Product ID: 1-428-776
$4.95
Note on Nation Branding
by:
Rajeev Batra
This conceptual note gives students a brief overview of the emerging field of nation, or country, branding. Nation branding, a term coined in the late 20th century, is an approach…
Publication Date: 05/11/2009 Product ID: 1-428-772
$4.95
The Caring Company Scheme: Building a Corporate Social Responsibility Movement in Hong Kong
by:
James Walsh
This case study focuses on the Caring Company scheme, one of the most prominent Corporate Social Responsibility programs in Hong Kong. The case was built off of first-hand field research…
Publication Date: 07/17/2009 Product ID: 1-428-770
$4.95
Acumen Fund: Talent Management at the Base of the Pyramid
Social ventures serving the base of the pyramid can have difficulty recruiting and retaining high quality talent. Acumen Fund, a philanthropic venture capital firm, is trying to find ways to…
Publication Date: 02/03/2009 Product ID: 1-428-768
$4.95
Subsidies in Base-of-the-Pyramid Venture Development
by:
Ted London
Though there is limited literature on the role of subsidies in venture development targeting the poor in the developing world, there are many examples of ventures incorporating subsidies in their…
Publication Date: 01/15/2009 Product ID: 1-428-767
$4.95
Note on the Services Shift: Managing the Global Sourcing of Services
Most business people, pundits, and politicians in the U.S. and other developed nations have come to grips with the phenomenon of manufacturing jobs moving offshore: the process variously referred to…
Publication Date: 01/05/2009 Product ID: 1-428-762
$4.95
Branding Israel (A)
by:
Rajeev Batra
This case study teaches students about the concept of nation branding through a real-world project that has been designed to understand and affect the public’s perceptions of the nation of…
Publication Date: 04/08/2009 Product ID: 1-428-725
$4.95
Understanding Exchange Rates Quiz (E)
This multiple choice exercise accompanies “Note on Understanding Exchange Rates.” It is designed to help students strengthen their ability to calculate exchange rates, measure appreciation and depreciation, and analyze how…
Publication Date: 03/31/2008 Product ID: 1-428-703
$4.95
Understanding Exchange Rates Quiz (D)
This multiple choice exercise accompanies “Note on Understanding Exchange Rates.” It is designed to help students strengthen their ability to calculate exchange rates, measure appreciation and depreciation, and analyze how…
Publication Date: 03/31/2008 Product ID: 1-428-702
$4.95
Understanding Exchange Rates Quiz (C)
This multiple choice exercise accompanies “Note on Understanding Exchange Rates.” It is designed to help students strengthen their ability to calculate exchange rates, measure appreciation and depreciation, and analyze how…
Publication Date: 03/31/2008 Product ID: 1-428-701
$4.95
Understanding Exchange Rates Quiz (B)
This multiple choice exercise accompanies “Note on Understanding Exchange Rates.” It is designed to help students strengthen their ability to calculate exchange rates, measure appreciation and depreciation, and analyze how…
Publication Date: 03/31/2008 Product ID: 1-428-700
$4.95
Expanding the Playing Field: Nike’s World Shoe Project (B)
by:
Stuart L. Hart, Ted London
Nike’s World Shoe Project (B) accompanies Case (A). This summary is designed to be handed out in class to give students an update on Nike’s strategy for entering China.…
Publication Date: 09/09/2008 Product ID: 1-428-674
$4.95
Expanding the Playing Field: Nike’s World Shoe Project (A)
by:
Stuart L. Hart, Ted London
Nike’s Footwear Director for Emerging Markets was challenged with “expanding the playing field” in emerging markets with a range of affordable, durable, and easy-to-produce sports shoes. The goal was to…
Publication Date: 09/09/2008 Product ID: 1-428-673
$4.95
Deja Shoe (B): Product Launch
by:
Stuart L. Hart
Deja Shoe (B) provides a follow-up to the scenario presented in Deja Shoe (A). Part B follows Lewis and her team through Deja Shoe’s product launch across mainstream and green…
Publication Date: 09/09/2008 Product ID: 1-428-671
$2.50
Deja Shoe (A): Creating the Environmental Footwear Company
by:
Stuart L. Hart
Long-time environment and recycling supporter Julie Lewis thought that she had struck green gold when she partnered with Nike and Avia executives to create Deja Shoe, an environmental footwear company.…
Publication Date: 09/09/2008 Product ID: 1-428-670
$4.95
Oxfam’s "Make Trade Fair" Campaign Against Starbucks
Oxfam and a coalition of allies asked Starbucks to sign an agreement to allow the country of Ethiopia to control the names of coffees grown in certain areas of the…
Publication Date: 02/01/2008 Product ID: 1-428-664
$4.95
Cross Border Valuation Exercise (A)
This quiz accompanies the conceptual note, Cross-Border Project Valuation. It is designed to help students strengthen their ability in calculating project discount rates, selecting the right currency, and analyzing project…
Publication Date: 05/27/2009 Product ID: 1-428-663
$4.95
Understanding Exchange Rates Quiz (A)
This multiple choice exercise accompanies “Note on Understanding Exchange Rates.” It is designed to help students strengthen their ability to calculate exchange rates, measure appreciation and depreciation, and analyze how…
Publication Date: 03/31/2008 Product ID: 1-428-662
$4.95
IT-Enabled Services (F): Teleradiology Solutions, Inc..
This mini-case is from the IT-Enabled Services Series. It is designed to be used alongside IT-Enabled Services cases (A) through (F). Case (F) describes Teleradiology Solutions, Inc. (TRS), an offshore…
Publication Date: 09/06/2003 Product ID: 1-428-657
$2.50
IT-Enabled Services (E): Bechtel India
This mini-case is from the IT-Enabled Services Series. It is designed to be used alongside IT-Enabled Services cases (A) through (F). Case (E) describes Bechtel India Pvt. Ltd., a Bechtel…
Publication Date: 09/06/2003 Product ID: 1-428-656
$2.50
IT-Enabled Services (D): Spectramind eServices
This mini-case is from the IT-Enabled Services Series. It is designed to be used alongside IT-Enabled Services cases (A) through (F). Case (D) describes the history and growth of Spectramind…
Publication Date: 09/06/2003 Product ID: 1-428-655
$2.50
IT-Enabled Services (C): GE Capital International Services
This mini-case is from the IT-Enabled Services Series. It is designed to be used alongside IT-Enabled Services cases (A) through (F). Case (C) outlines the history and rapid growth of…
Publication Date: 09/06/2003 Product ID: 1-428-654
$2.50
IT-Enabled Services (B): Transworks
This mini-case is from the IT-Enabled Services Series. It is designed to be used alongside IT-Enabled Services cases (A) through (F). Case (B) describes the history and growth of Transworks,…
Publication Date: 09/09/2008 Product ID: 1-428-653
$2.50
IT-Enabled Services (A): Healthscribe India
This mini-case is from the IT-Enabled Services Series. It is designed to be used alongside IT-Enabled Services cases (A) through (F). Case (A) describes Healthscribe India, an Indian-based offshore medical…
Publication Date: 09/06/2003 Product ID: 1-428-652
$2.50
Note on the Global Business Environment
This note describes the historical, present day, and projected future of changes in the global business environment. It is organized into four sections. The first discusses how economic performance is…
Publication Date: 02/21/2011 Product ID: 1-428-651
$4.95
Note on Cross-Border Project Valuation
Managers face a number of challenges when using traditional valuation approaches to value projects in an emerging market. It is important, therefore, that managers not only be aware of, but…
Publication Date: 12/12/2008 Product ID: 1-428-649
$4.95
Note on the Role of Subsidies in a Market Economy
by:
Ted London
A review of the topic of subsidies yields a wide range of perspectives. Many economists believe that subsidies, when used appropriately, are helpful because they can encourage market development and…
Publication Date: 02/01/2009 Product ID: 1-428-648
$4.95
Note on Understanding Exchange Rates
In today’s global economy, exchange rates have a significant influence on a firm’s competitive position. It is critical, therefore, that business managers understand exchange rates so that they can make…
Publication Date: 03/31/2008 Product ID: 1-428-646
$4.95
CARE: Making Markets Work for the Poor
by:
Ted London
CARE is an international, humanitarian, non-governmental organization (NGO) composed of twelve member countries that manage field operations in over seventy countries offices around the world, reaching more than fifty million…
Publication Date: 11/06/2008 Product ID: 1-428-645
$4.95
Blu-Ray versus HD DVD: The Battle Over the Next Generation High Definition DVD Format
by:
Michael Jensen
Sony and Toshiba, the developers of the high definition DVD format Blu-ray and HD DVD, respectively, were in a high profile standard war for the next generation video format. Both…
Publication Date: 03/06/2009 Product ID: 1-428-594
$4.95
Airbus and Boeing: The Fight for Hegemony
This case explores Airbus’s immediate business concerns and management consideration of a new business model that will position the company for long-term success. Airbus experienced a rough 2007—a competitive onslaught…
Publication Date: 05/09/2008 Product ID: 1-428-593
$4.95
Acumen Fund: How to Make the Greatest Impact
by:
Ted London
This case explores management’s challenge of how to best use a $10 million contribution to make the greatest impact for the poor. Acumen Fund is global philanthropic venture capital fund…
Publication Date: 04/22/2008 Product ID: 1-428-592
$4.95
Targeting the Unbanked: Mzansi at Standard Bank
by:
Paul Clyde
This case explores the different formal and informal financial instruments used by the low-income population in South Africa.From the Standard Bank’s perspective and its own product targeted to the low…
Publication Date: 03/07/2008 Product ID: 1-428-590
$4.95
Note on Entry Mode
After a firm has decided to internationalize, it must select the entry mode and the organizational and contractual arrangements to bring its products and services to the foreign market. This…
Publication Date: 04/08/2009 Product ID: 1-428-587
$4.95
Aravind: A Profile in Growing a Health Care Facility
by:
Paul Clyde
Aravind, a network of hospitals in India, is the largest provider of eye care in the world. Aravind performs approximately 270,000 surgeries per year and serves over 2 million patients.…
Publication Date: 03/25/2010 Product ID: 1-428-586
$4.95
Note on Strategies and Tools for Developing Cultural Intelligence: Bridging in a Globalizing World
Globalization has significantly changed the environment for doing business. However, despite the decreasing importance of borders, individuals and communities are increasingly embracing their distinctive and unique cultures. This note gives…
Publication Date: 10/01/2008 Product ID: 1-428-583
$4.95
Chery Automobile: Vying for a Piece of the American Pie (A)
by:
John Branch
The Chery Automobile case focuses on the Chinese company, which, in 2007, was the fourth largest automotive company in China. Chery was growing at enormous speed, and was already exporting…
Publication Date: 08/28/2014 Product ID: 1-428-582
$4.95
From Pilot to Platform in Rural Pakistan: A Uniquely-Owned Company Scales to Change Lives
This case describes the journey that led to the creation of Saaf Sehatmand Services (SSS), a business founded by leaders from five consumer goods companies and the largest non-profit grassroots…
Publication Date: 02/03/2023 Product ID: 3-202-248
$4.95
Product and Brand Name Linguistics and Logo Semiotics
by:
Michael Metzger
This conceptual note summarizes the basic concepts underlying the emerging field of brand linguistics, as well as the practical decisions needed to design a product or brand name. Developing the…
Publication Date: 10/03/2022 Product ID: 1-139-678
$4.95
MinuteGrocer: Estimating Economic Value to the Customer
by:
Aradhna Krishna
This case about Economic Value to the Customer (EVC) enables students to deeply analyze the positive and negative differentiation value of a product or service, and how distinct demographic segments…
Publication Date: 05/02/2023 Product ID: 1-640-753
$4.95
Irbit Motorcycle Factory
by:
John Branch
In 1939, with war against Germany impending, production of a three-wheeled motorcycle for the Soviet military began in a small factory in Moscow. By the end of the war, more…
Publication Date: 08/18/2008 Product ID: 1-428-708
$2.50
Drishti Technologies Inc.: Managing Operations through Computer Vision, AI and Video Analytics
by:
M.S. Krishnan
The case follows innovations by Drishti, a start-up company that uses artificial intelligence (AI) and computer vision to provide manufacturers with granular process data on manual assembly, giving them a…
Publication Date: 01/05/2024 Product ID: 5-071-980
$4.95
Financial Impacts of Climate Change: Invest or Not?
This case involves quantifying emissions, their impact, and applying the social cost of carbon to complete a comparative financial valuation for a fictional startup, VerticalFarm Co. (VFC).
VerticalFarm Co. sites,…
Publication Date: 10/31/2023 Product ID: 8-842-679
$4.95
The Quest for Gender Pay Equity at Elemental Systems
Elemental Systems is a fictional enterprise software company that employs 5,000 people across four divisions. Dani Perez is a consultant hired by Elemental Systems to conduct an organization-wide pay equity…
Publication Date: 10/30/2023 Product ID: 5-154-986
$4.95
Lifting the Vail: Largest U.S. Snow Sports Resort Operator Takes on Climate Change
Vail Resorts, one of the world’s largest snow sports resort management companies, faces serious climate change issues. For years, the organization tried to deal with rising temperatures and less snowfall…
Publication Date: 07/20/2023 Product ID: 1-245-836
$4.95
Domino's Pizza: Digital Transformation in the Pizza Industry
by:
M.S. Krishnan
This case is an instructional tool illustrating how innovation can transform a business in the areas of customer relationship management, technology, and operations. Strong business performance by Domino’s connects with…
Publication Date: 05/29/2024 Product ID: 5-757-783
$4.95
Gooru: Generative AI for Personalized Learning
by:
M.S. Krishnan
The case follows the innovations of Gooru, a nonprofit with global reach that uses technology to empower learning experiences, from early childhood through lifelong studies, tailored to each student’s needs.…
Publication Date: 04/25/2024 Product ID: 4-816-985
$4.95
Tesla Software on Wheels: Digital Transformation of the Automotive Business Model
by:
M.S. Krishnan
Tesla, an extraordinary innovator in the automotive industry and pace-setter for manufacturing electric vehicles (EVs), was founded in 2003 by Martin Eberhard and Marc Tarpenning with the vision of creating…
Publication Date: 02/20/2024 Product ID: 6-016-728
$4.95
Successfully Penetrating African Markets: A Case Study of Usco
by:
Paul Clyde
The success of the African operations of Usco, a fictional global conglomerate based on actual companies, depends on its organizational choices.
The case describes operations within Usco offices in Africa…
Publication Date: 10/21/2024 Product ID: 1-455-544
$4.95
Snowflake Inc.: Customer-Centric Cloud Data Platform
by:
M.S. Krishnan
Snowflake had a powerful position in the world of Big Data and Cloud Computing. Specializing in data warehousing and analytics, the company, in just a decade of existence, had achieved…
Publication Date: 07/12/2024 Product ID: 9-167-932
$4.95
Preserving the Company Mission: The Perpetual Purpose Trust
by:
Wayne Baker, Alex Cruden
This case study invites focused discussion on core business issues: goal choices, sustainable culture, succession, and rewards. The discussion’s focusing instrument is the perpetual purpose trust, an ownership structure that…
Publication Date: 09/10/2024 Product ID: 5-441-820
$4.95
Emotional Marketing: Using Social Taboos, Embarrassment and Fear
by:
Aradhna Krishna
The use of intense emotions in marketing campaigns is not unusual. This case illustrates the use of negative emotions in advertising in order to decrease competition and enable prices to…
Publication Date: 07/12/2024 Product ID: 7-828-189
$4.95
Ferrari's Lifestyle Gambit: Balancing Exclusivity and Accessibility
Benedetto Vigna, Ferrari’s CEO, was thinking about the company’s February 2022 debut of its ready-to-wear collection at Milan Fashion Week. Since being named CEO for the iconic Italian automaker in…
Publication Date: 07/09/2024 Product ID: 9-345-743
$4.95
Aiming for a Sustainable Golf Industry: GreenActivator Creates Competition on the Course
by:
Michael Metzger
GreenActivator was the first turf-enhancing product to bring a sustainable approach to maintaining and managing the vast golf course greens across the United States that were drawing increased scrutiny for…
Publication Date: 07/26/2024 Product ID: 2-824-672
$4.95
Brand Anthropomorphism and Personification: Designing Brand Mascots
by:
Michael Metzger
This conceptual note presents examples of brand symbols and mascots that have proven effective at enhancing branding recognition, recall, and meaningful differentiation. The note touches on academic disciplines that provide…
Publication Date: 07/11/2024 Product ID: 3-824-448
$4.95
AquaHope Clean Water Initiative: Predicting Donations
This is a fictional data analytics case through which modeling time is explored and implemented. It covers the use of analytical results to justify a business decision. The protagonist believes…
Publication Date: 02/21/2025 Product ID: 3-892-759
$4.95
RurAL CAP: Developing a Social Enterprise to Support Housing Across Rural Alaska
by:
Ted London, Joss Woodhead
It is March 2023 and Jasmine Boyle, chief development officer of Rural Alaska Community Action Program (RurAL CAP), has been tapped to lead the development of a new social enterprise.…
Publication Date: 02/20/2025 Product ID: 5-793-877
$4.95