Afrikan Tahti: Coming to America?

by: John Branch

Publication Date: December 7, 2015
Length: 2 pages
Product ID#: 1-430-462

Core Disciplines: International Business, Marketing/Sales, Strategy & Management

Partner Collection:

Available Documents

Click on any button below to view the available document.

Don't see the document you need? Don't See the Document You Need?
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.


Need to make copies?

If you need to make copies, you MUST purchase the corresponding number of permissions, and you must own a single copy of the product.

Electronic Downloads are available immediately after purchase. "Quantity" reflects the number of copies you intend to use. Unauthorized distribution of these files is prohibited pursuant to term of use of this website.

Teaching Note

This product has a teaching note available. Available only to Registered Educators. Please login to view it.


The makers of Afrikan Tähti (African Star), a board game in Finland and Sweden, are considering a market expansion, especially to the United States. In the game, players search for the African Star by traveling by sea, air, and road across Africa, the winner being the first player to find the star and return to Tangiers or Cairo. It is said that every Finnish household has at least one copy of the game. The manufacturers of the game are wondering if it will find similar popularity in the states.

Teaching Objectives

After reading and discussing the material, students should:

  • Identify targets for expansion.
  • Assess the feasibility of entering new markets.
  • Examine whether a market expansion would be successful.