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24/7 Customer: A Profile of Call Center Operations
This profile provides an in-depth analysis of 24/7 Customer, a business process outsourcing company that exemplifies many of the tenets that can be found in the book The New Age…
Publication Date: 01/19/2010 Product ID: 1-428-833
A Profile of Toyota’s Production System
What is the Toyota Production System, lean manufacturing, and Kaizen? Discussion of this profile leads the student through the process of understanding Toyota and its justifiably famous production system. The…
Publication Date: 01/28/2010 Product ID: 1-429-018
Aravind: A Profile in Growing a Health Care Facility
Aravind, a network of hospitals in India, is the largest provider of eye care in the world. Aravind performs approximately 270,000 surgeries per year and serves over 2 million patients.…
Publication Date: 03/25/2010 Product ID: 1-428-586
InnoCentive: Profile
This is a concise profile of InnoCentive—the company that created the first online marketplace for corporate research and development (R&D). It can be used to highlight how advancements in IT…
Publication Date: 02/11/2010 Product ID: 1-429-036
Left Shoe Company: Profile
This is a concise profile of Left Shoe Company, the customized shoe business of Finland’s leading casual footwear manufacturer, Pomarfin Ltd. It includes a brief history of Pomarfin and Left…
Publication Date: 02/10/2010 Product ID: 1-429-034
Marvel Comics: From Stan Lee to Mickey
This profile describes Marvel Comics’ beginning as a small start-up, its successes in the Golden and Silver Ages of the comic book industry, its subsequent decline in sales, bankruptcy, and…
Publication Date: 03/15/2010 Product ID: 1-429-053
McDonald’s: Profile on Its Rise, Descent, and Return
This profile chronicles McDonald’s rise over 40 years, its sudden descent in the early 1990s, and then its return in the early 2000s. Students are encouraged to think about what…
Publication Date: 02/21/2011 Product ID: 1-429-163
Michigan Academy for Developing Entrepreneurs: A Profile of a Student-run Consulting and Training Organization
It is now standard for business schools to include action-based learning projects—projects that address live problems of companies—in their core offering. As this trend continues, it creates unusual opportunities to…
Publication Date: 03/09/2022 Product ID: 7-714-321
NIKEiD: Profile
This is a concise profile of NIKEiD, Nike’s customized product line. It is meant to highlight how advancements in IT have allowed the consumer product industry to offer customers personalized…
Publication Date: 02/11/2010 Product ID: 1-429-035
Profile of Enron: The Rise and Fall
In 1999, Enron was the #1 company in innovation and quality of management. Less than two years later, it filed for bankruptcy in one of the most portent fraud cases…
Publication Date: 12/07/2010 Product ID: 1-429-058
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