Marvel Comics: From Stan Lee to Mickey

by: Scott Moore

Publication Date: March 15, 2010
Length: 12 pages
Product ID#: 1-429-053

Core Disciplines: Marketing/Sales, Strategy & Management

Partner Collection:

Available Documents

Click on any button below to view the available document.

Don't see the document you need? Don't See the Document You Need?
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.

$3.95

Need to make copies?

If you need to make copies, you MUST purchase the corresponding number of permissions, and you must own a single copy of the product.

Electronic Downloads are available immediately after purchase. "Quantity" reflects the number of copies you intend to use. Unauthorized distribution of these files is prohibited pursuant to term of use of this website.

Teaching Note

This product has a teaching note available. Available only to Registered Educators. Please login to view it.

Description

This profile describes Marvel Comics’ beginning as a small start-up, its successes in the Golden and Silver Ages of the comic book industry, its subsequent decline in sales, bankruptcy, and finally, its reinvention and successful entry into the movie industry.

Teaching Objectives

After reading and discussing the material, students should:

  • Determine that how a company makes money is dictated by a match of the company’s core competency and market opportunities.
  • Understand that it is not always obvious what the best way is to make money; this may change over time, even if the core competency stays the same.