This profile describes Marvel Comics’ beginning as a small start-up, its successes in the Golden and Silver Ages of the comic book industry, its subsequent decline in sales, bankruptcy, and finally, its reinvention and successful entry into the movie industry.
Marvel Comics: From Stan Lee to Mickey
by: Scott Moore
Core Disciplines: Strategy & Management
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After reading and discussing the material, students should:
- describe Marve Comics' beginning as a small start-up,
- analyze its successes in the Golden and Silver Ages of the comic book industry, describe the reasons for its subsequent decline in sales, bankruptcy, and finally, its reinvention and successful entry into the movie industry.