Marvel Comics: From Stan Lee to Mickey

by: Scott Moore

Publication Date: March 15, 2010
Length: 12 pages
Product ID#: 1-429-053

Core Disciplines: Strategy & Management

Partner Collection:

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Description

This profile describes Marvel Comics’ beginning as a small start-up, its successes in the Golden and Silver Ages of the comic book industry, its subsequent decline in sales, bankruptcy, and finally, its reinvention and successful entry into the movie industry.

Teaching Objectives

After reading and discussing the material, students should:

  • describe Marve Comics' beginning as a small start-up,
  • analyze its successes in the Golden and Silver Ages of the comic book industry, describe the reasons for its subsequent decline in sales, bankruptcy, and finally, its reinvention and successful entry into the movie industry.