110 products found. Showing 1-10 products.
A Delicate Balance for Ruby Cup: Profitability and Sustainability at the Base of the Pyramid
Ruby Cup explores the challenges of creating marketing, pricing, sales, and distribution strategies based on the needs of those living in bottom of the pyramid (BoP) markets. Three entrepreneurs are ...
Publication Date: 01/14/2015 Product ID: 1-429-400
Active Microtechnology Solutions, Inc. Solution Simplified to Override
Jenny Perez created Active Microtechnology Solutions to serve as a b2b solution to provide repair and restoration services for computer equipment that would otherwise be discarded. Having established a reliable ...
Publication Date: 11/09/2016 Product ID: 1-006-500
African Solar Rise: Electrifying Rural Tanzania
1st Place Winner – 2014 NextBillion Case Writing Competition. Daniel Uphaus—founder and CEO of African Solar Rise (ASR), a German NGO providing solar energy solutions in Tanzania—is faced ...
Publication Date: 04/01/2014 Product ID: 1-429-384
Assessing Market Potential: The 4 Bs
This exercise illustrates marketers’ constant struggle to determine their return on marketing investment. Leading indicators vs. lagging indicators need to be available for ongoing decision-making. By clearly identifying the ...
Publication Date: 04/23/2010 Product ID: 1-428-931
Baby’s Out of Breath: Challenges of Running a Neighborhood Store
Baby’s Hardware, a small retail shop, sells plumbing and electrical equipment as well as tools, paints and accessories. Over the last few years, sales have been declining. Competition has ...
Publication Date: 03/10/2017 Product ID: 1-007-100