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A Cheese Producer Pursues a New Market through E-commerce: The Case of Mohamed Bakkar
When Mohamed Bakkar started Besma in 2016, he was among the few producers of Syrian-style cheese in Istanbul. About five years later, while Bakkar had a customer base of ten…
Publication Date: 05/06/2021 Product ID: 3-090-835
$0.00
A Delicate Balance for Ruby Cup: Profitability and Sustainability at the Base of the Pyramid
Ruby Cup explores the challenges of creating marketing, pricing, sales, and distribution strategies based on the needs of those living in bottom of the pyramid (BoP) markets. Three entrepreneurs are…
Publication Date: 01/14/2015 Product ID: 1-429-400
$3.95
A Seller's Market: Leveraging Analytics to Predict Winning Bids for Bay Area Homes
Bruce, a Silicon Valley native, bought a duplex in Palo Alto, California in 2011 and it was a huge success. The property increased in value and the monthly rent skyrocketed…
Publication Date: 10/18/2017 Product ID: 7-917-031
$3.95
A Social Entrepreneur Explores Alternative Business Models During the COVID-19 Pandemic: The Case of Rawan Hudaifa
In 2020, Rawan Hudaifa, the Syrian migrant and entrepreneur behind Tina Zita (TZ), found her social enterprise in dire circumstances amid the COVID-19 pandemic. Due to public fear, a ban…
Publication Date: 05/06/2021 Product ID: 2-918-962
$0.00
Active Microtechnology Solutions, Inc. Solution Simplified to Override
Jenny Perez created Active Microtechnology Solutions to serve as a b2b solution to provide repair and restoration services for computer equipment that would otherwise be discarded. Having established a reliable…
Publication Date: 11/09/2016 Product ID: 1-006-500
$0.00
African Solar Rise: Electrifying Rural Tanzania
1st Place Winner – 2014 NextBillion Case Writing Competition. Daniel Uphaus—founder and CEO of African Solar Rise (ASR), a German NGO providing solar energy solutions in Tanzania—is faced with the…
Publication Date: 04/01/2014 Product ID: 1-429-384
$3.95
Afrikan Tahti: Coming to America?
The makers of Afrikan Tähti (African Star), a board game in Finland and Sweden, are considering a market expansion, especially to the United States. In the game, players search for…
Publication Date: 12/07/2015 Product ID: 1-430-462
$1.95
Amazon in Emerging Markets
This case leads to a vibrant discussion and comparative analysis of Amazon’s strategies across three major emerging markets. Amazon is known to virtually every student, making an illustration of internationalization…
Publication Date: 08/01/2014 Product ID: 1-429-401
$3.95
An Artisanal Bread Baker Diversifies her Product Line: The Case of Devrim Mumcuogullari
Devrim Mumcuogullari had been baking and selling bread successfully for the past two years. Her business had grown as her high-quality and nutritious products attracted new customers through word-of-mouth. With…
Publication Date: 05/06/2021 Product ID: 1-121-143
$0.00
Arm & Hammer: Extending a Trusted Brand
Church & Dwight Company, Inc., is the world’s largest producer of sodium bicarbonate, also known as baking soda, and the maker of the most popular brand of baking soda on…
Publication Date: 12/07/2015 Product ID: 1-430-463
$1.95
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