Author Details

John Branch

Clinical Assistant Professor of Business Administration; University of Michigan’s Ross School of Business

John Branch currently teaches a variety of marketing and international business courses at the undergraduate, M.B.A., and executive levels. For two years (2007-2008) he acted as Director of Educational Outreach at the William Davidson Institute, during which time he was responsible for the development and dissemination of pedagogical materials on emerging and transitional markets. He also holds an affiliated research fellowship with the University’s Center for Russian and East European Studies. Prior to joining Ross, Professor Branch was on the faculty of the John M. Olin School of Business at Washington University in Saint Louis (U.S.A.) for five years.

John began his academic career in 1993 as an Assistant Professor of Marketing at École Supérieure de Commerce de Rennes in France. Since then, he has also served as an adjunct or visiting professor at more than 40 business schools throughout world, including the Rotterdam School of Management (Netherlands), the University of Ljubljana (Slovenia), ESAN (Peru), and the Sasin Graduate Institute of Administration (Thailand). He was also a visiting scholar at Queen Elizabeth House of the University of Oxford (England) and at the J. L. Kellogg Graduate School of Management of Northwestern University (U.S.A.). Professor Branch has been involved in a variety of European Union and other government-funded development projects, most notably in the republics of the former U.S.S.R., including Kyrghyzstan, Ukraine, and Uzbekistan, and in those of Eastern and Central Europe. He has also participated in management training programmes in numerous international organisations, including British American Tobacco, Anheuser-Busch, British Telecom, Cargill, Coca-Cola, Michelin, and Nestlé.

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Transforming Culture in the Kingdom: How Saudi Telecom Focused on People to Compete in the Digital Age
This case describes Saudi Telecom Co.’s (STC’s) transition from a government-run entity to a business competing on the open market. Early in its transition phase, STC recognized it would need…
Publication Date: 09/19/2019 Product ID: 4-942-329
Note on Countertrade
Barter and other transactions that are executed in whole or in part with other goods and services—collectively known as countertrade—account for 20-30% of international trade which can be hindered by…
Publication Date: 12/10/2018 Product ID: 1-837-516
Note on Remittances
This conceptual note explores remittances—money sent by immigrants to their families living in their native countries. The note begins by defining remittances and then outlines the typical methods for sending…
Publication Date: 10/04/2018 Product ID: 3-737-377
Note on Culture
Anthropologists and sociologists define culture differently, but both might argue that to truly understand a specific culture, it is imperative to immerse oneself and “live within it” for a period…
Publication Date: 10/04/2018 Product ID: 4-386-265
Samitivej Hospital: Medical Tourism in Thailand
The Bangkok, Thailand-based Samitivej Hospital was launched in 1979 to serve local residents. With an influx of medical tourism, however, Samitivej Hospital is looking to stand up against competitors around…
Publication Date: 12/07/2015 Product ID: 1-430-468
Schaeffler: Opportunities in Peru?
Schaeffler Technologies AG and Co. HG is a leading manufacturer of bearings for the automotive industry, marketing its products under the INA and FAG brands. Although the company’s headquarters are…
Publication Date: 12/07/2015 Product ID: 1-430-469
Spry Chewing Gum: Blowing Bubbles in a Competitive Market
Containing the key ingredient, xylitol, Spry® Chewing Gum creates an unwelcome environment for the bacteria that cause tooth decay and other oral problems. Clinical studies have shown repeatedly that chewing…
Publication Date: 12/07/2015 Product ID: 1-430-470
Sussex Industries: New Products or New Markets?
Both the U.S. Navy and U.S. Air Force have decided to nix their longstanding contracts with Sussex for liquid oxygen (LOX) converters, the company’s main product, favoring instead a new…
Publication Date: 12/07/2015 Product ID: 1-430-471
Woodmaster: Developing a Distribution Channel
Subit Singh, export manager of Woodmaster, wants to enter the American market with a combination woodworking machine. The machines have been hugely successful on the European market. He wants to…
Publication Date: 12/07/2015 Product ID: 1-430-472
Afrikan Tahti: Coming to America?
The makers of Afrikan Tähti (African Star), a board game in Finland and Sweden, are considering a market expansion, especially to the United States. In the game, players search for…
Publication Date: 12/07/2015 Product ID: 1-430-462

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