About WDI Publishing
WDI Publishing produces and distributes high-quality, cutting-edge business cases and other teaching materials for business schools around the globe. A division of the William Davidson Institute at the University of Michigan’s Ross School of Business, WDI Publishing offers a large catalog of international business and social impact materials, in addition to core business cases.
WDI Publishing case studies have been adopted at leading business schools worldwide, including Stanford, Yale, Columbia, Cornell, Duke, Princeton, and dozens more across the globe. In addition, WDI Publishing cases have been used by Fortune 500 corporations, such as Goldman Sachs, Nestlé, American Express, and Grainger in internal training programs.
WDI Publishing cases are written by world-renowned business faculty members, either independently or in collaboration with WDI Publishing’ case-writing service, which produces exceptional, customized cases for business courses. WDI Publishing’ case-writing service is flexible and often allows faculty to create teaching materials that bring their research ideas into the classroom. Case writing services may be contracted on a project basis by contacting firstname.lastname@example.org.
WDI Publishing Staff
MANAGER, MARKETING & CASE PUBLISHING
Sandra Draheim is WDI’s Manager of Marketing and Case Publishing. She leads all marketing and branding activities for the institute, as well as manages WDI’s Case Publishing group. Draheim has more than 25 years of global marketing experience including includes leadership positions at both ad agencies and corporations within the retailing, automotive, truck components, building products, and public sectors. She has led many cross-functional teams in developing and executing strategic and successful marketing campaigns that incorporated strategic and integrated communications elements. Draheim holds a Bachelor’s degree in journalism and public relations from Bowling Green State University.
Charlie Tidwell is Case Publishing Administrator for WDI Case Publishing and is responsible for formatting and design of all documents, as well as a variety of other administrative duties related to the publishing process. Previously, he provided web and product development services to The Francis Institute for Child & Youth Development as well as Metropolitan Community College in Kansas City, Missouri. Tidwell has degrees in liberal arts and graphic design from the University of Missouri-Kansas City.