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Activision Blizzard, Inc.: Facing the Call of Duty with a Laser Focus on Women
Honorable Mention; 2022 DEI Global Case Writing Competition. In November 2021, Activision Blizzard, Inc., the California-based maker of popular videogames such as Call of Duty and World of Warcraft, faced…
Publication Date: 08/08/2022 Product ID: 3-587-220
Aparajitha: Developing a Thinking Organization
Aparajitha is a company that has thrived in the booming economic climate of India. Due to the network of contacts and bank of knowledge it has developed, Aparajitha will be…
Publication Date: 08/27/2012 Product ID: 1-429-253
At a Crossroads: General Motors and the Trump Administration's Fuel Economy Standards
This case focuses on the introduction of the Safer Affordable Fuel-Efficient (SAFE) Vehicles Rule in 2018 and General Motors’ (GM’s) challenge regarding how to best respond during the proposed rule’s…
Publication Date: 04/29/2019 Product ID: 1-453-703
Augusta Richards Responding to Plagiarism (B)
This is the second part of the three-part case, Augusta Richards: Responding to Plagiarism. Richards has made the first step toward rectifying the plagiarism of her work, and part (B)…
Publication Date: 04/23/2010 Product ID: 1-429-045
Branding Israel (A)
This case study teaches students about the concept of nation branding through a real-world project that has been designed to understand and affect the public’s perceptions of the nation of…
Publication Date: 04/08/2009 Product ID: 1-428-725
Branding Israel (B)
This short case provides an update to the Branding Israel Case A, which was focused on understanding and affecting public perception of Israel. Case B presents students with information regarding…
Publication Date: 04/08/2009 Product ID: 1-428-823
Broadcast Engineering the North
Radio broadcasting company FRN wants to how to implement network programming in all of its FM stations.  Grant Ramones, a licensed professional electronics engineer, has been hired perform the engineering…
Publication Date: 03/10/2017 Product ID: 1-007-300
Built to Last? The Garpaz Enterprises’ Buildings in Baguio City
Garpaz Enterprises, a commercial leasing firm, faces a looming crisis. Their occupancy rates are falling, and the owners of this small, family-owned business do not know why. The owners have…
Publication Date: 11/09/2016 Product ID: 1-006-600
Business Model Innovation at TutorVista: Personalization and Global Resource Leverage
How do you convince American parents living in the Midwest to hire tutors from India? How do you convince them to hire a tutor that they and their children will…
Publication Date: 12/14/2012 Product ID: 1-428-916
CityMall: Promoting Patronage Among Locals
CityMall Tetuan is a newly established mall in Zamboanga City. The mall had a promising start but is now seeing a decline in customers coming to the mall, particularly in…
Publication Date: 03/10/2017 Product ID: 1-007-600
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