How do you convince American parents living in the Midwest to hire tutors from India? How do you convince them to hire a tutor that they and their children will never meet in person? Can you build a personal connection between students and tutors when they are separated by thousands of miles and come from vastly different cultures? These are questions that faced Krishnan Ganesh as he began thinking about remote tutoring. A year later he founded TutorVista, an internet-based remote tutoring services company. So far, the remote tutoring firm seems to have the right answers to all of the questions above.
Business Model Innovation at TutorVista: Personalization and Global Resource Leverage
by: C.K. Prahalad, M.S. Krishnan
Publication Date: December 14, 2012
Length: 24 pages
Product ID#: 1-428-916
Core Disciplines: Communications, Entrepreneurship & Innovation, Information - Technology & Management, International Business, Operations Management/Supply Chain, Strategy & Management
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After reading and discussing the material, students should:
- Describe appropriate business terms and principles
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- Successfully articulate data and information in support of the solution proposed,
- Critically analyze and discuss other responses and solutions to the case,
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