Wendy Taylor New WDI President
06/25/2024
Wendy Taylor brings expertise in public, private and nonprofit arenas, with a focus on global innovation.
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Financial Impacts of Climate Change: Invest or Not?
This case involves quantifying emissions, their impact, and applying the social cost of carbon to complete a comparative financial valuation for a fictional startup, VerticalFarm Co. (VFC).
VerticalFarm Co. sites,…
Publication Date: 10/31/2023 Product ID: 8-842-679
$3.95
Diversity, Equity, and Inclusion Initiatives at Levi Strauss & Co.: Are They Enough?
First Place Winner; 2023 DEI Global Case Writing Competition
American clothing company Levi Strauss & Co. (LS&Co.) had a diverse workforce and prided itself on not discriminating against employees based…
Publication Date: 09/14/2023 Product ID: 7-608-932
$3.95
Electric Moto-Taxis Innovation in Low Income Countries: A Rider’s Perspective in Kampala
First Place Winner; 2023 Energy Innovation in LMICs Global Case Writing Competition
Sammy Kalunji, 36, a low-income self-employed motorcycle taxi microentrepreneur in Kampala, Uganda, decided to buy an electric motorcycle…
Publication Date: 10/10/2023 Product ID: 8-364-643
$3.95
Brand Extension through Innovation: Sound Agriculture Sustainably Grows the Greens
This case follows the decision-making process of Erik Wolfe, senior product marketing manager at Sound Agriculture, an agriculture technology company, to develop a go-to-market strategy for a new product.
Founded…
Publication Date: 09/14/2023 Product ID: 1-024-750
$3.95
Emotional Marketing: Using Social Taboos, Embarrassment and Fear
The use of intense emotions in marketing campaigns is not unusual. This case illustrates the use of negative emotions in advertising in order to decrease competition and enable prices to…
Publication Date: 07/12/2024 Product ID: 7-828-189
$3.95
Snowflake Inc.: Customer-Centric Cloud Data Platform
Snowflake had a powerful position in the world of Big Data and Cloud Computing. Specializing in data warehousing and analytics, the company, in just a decade of existence, had achieved…
Publication Date: 07/12/2024 Product ID: 9-167-932
$3.95
Brand Anthropomorphism and Personification: Designing Brand Mascots
This conceptual note presents examples of brand symbols and mascots that have proven effective at enhancing branding recognition, recall, and meaningful differentiation. The note touches on academic disciplines that provide…
Publication Date: 07/11/2024 Product ID: 3-824-448
$3.95
Dr. Jamie Thompson: Diagnosing an Organizational Issue
Dr. Jamie Thompson: Diagnosing an Organizational Issue describes a challenging decision faced by Dr. Elizabeth Clarke, Chair of the Surgery Department, regarding what to do about Dr. Jamie Thompson, an…
Publication Date: 02/02/2017 Product ID: 1-430-501
$3.95
IKEA's Sustainability Options: Circular Economy, Green Growth, or Degrowth
This case explores the debate over which sustainability philosophy should drive a corporation’s strategy: circular economy, green growth, or degrowth. The case uses IKEA and its enormously successful “fast furniture”…
Publication Date: 05/30/2023 Product ID: 4-495-470
$3.95
LEGO® Products: Building Customer Communities Through Technology
This case takes students through the evolution of LEGO’s business model from a traditional product-centric “make and sell” model to a more customer-centric “anticipate and lead” model in which products…
Publication Date: 09/03/2013 Product ID: 1-429-326
$3.95