This case examines Nova Post’s strategic response to the challenges posed by the Russian full-scale military invasion into Ukraine in 2022, focusing on its expansion into the European market. As Ukraine’s leading postal and express delivery service, Nova Post faced a dramatic decline in business at the onset of the war, prompting a reassessment of its operational and strategic direction. The case explores the company’s journey from its inception as a small startup to becoming a national logistics giant, and its pivot during the crisis to adapt and explore new markets.
Students are challenged to analyze the organizational issues surrounding expanding to other countries and strategies for doing so.