Author Details
Sanjay Kumar Jena has been a case writing associate at the Indian Institute of Management, Ahmedabad (IIMA) since 2015. He has written many cases and research papers which have been published on various platforms including the IIMA Case centre, Ivey Publishing and Harvard Business Publishing. He has chaired technical sessions and conducted workshops on case writing for various business schools in India. He has also taught courses on marketing and strategy.