Aramex: Delivering the Future (A)

by: Robert E. Kennedy

Publication Date: June 5, 2009
Length: 22 pages
Product ID#: 1-428-776

Core Disciplines: Entrepreneurship & Innovation, International Business, Strategy & Management

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Teaching Note

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The Aramex case study presents the complex situation facing Fadi Ghandour, a Jordan-based entrepreneur who started Aramex, an express and logistics company that was the first Arab-based firm to list on a U.S. stock exchange. Aramex has grown from a small regional player to taking on global giants such as FedEx and DHL, and its management team needs to decide what its next steps should be for balancing regional growth with global ambitions. The case presents the regional history, company history, and the steps that Aramex has taken to ensure its survival and growth. Students are asked to assess Aramex’s position and determine its next strategic objectives.

Teaching Objectives

After reading and discussing the material, students should:

  • Identify the challenges smaller companies face when competing with global giants.
  • Explore the advantages that regional firms might have, and consider in which industries and/or activities these advantages would be greatest.
  • Explore the differences between asset-heavy and asset-light strategies.
  • Discuss how technology can alter the terms of competition and potentially provide openings for emerging market multinationals.