Note on the Global Business Environment

by: Robert E. Kennedy

Publication Date: February 21, 2011
Length: 12 pages
Product ID#: 1-428-651

Core Disciplines: International Business, Strategy & Management

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Teaching Note

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This note describes the historical, present day, and projected future of changes in the global business environment. It is organized into four sections. The first discusses how economic performance is measured and presents comparative figures for a sample of countries. The second reviews why firms trade and invest across borders and why governments generally encourage such activity. The third section discusses global economic trends. The fourth presents several projections for how the global economy will evolve in the next few decades. This note can be complemented by the following mini-cases on WDI Publishing: Going Global (A) General Motors Going Global (B) eBay Going Global (C) Infosys Going Global (D) Apollo Hospitals Group Going Global (E) Embraer Going Global (F) MTV India This case is included in Module 4 of the course Business Thought & Action.

Teaching Objectives

After reading and discussing the material, students should:

  • describe appropriate business terms and principles approriate to this case,
  • apply critical concepts from earlier learning to define a solution to the case,
  • describe the historical, present day, and projected future of changes in the global business environment.