Going Global (A): General Motors

by: Robert E. Kennedy

Publication Date: March 29, 2010
Length: 4 pages
Product ID#: 1-429-060

Core Disciplines: International Business, Strategy & Management

Partner Collection:

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This mini-case examines General Motors’(GM) expansion into emerging markets in the 1990s and 2000s, in part due to declining sales in local markets, and also due to the emerging middle class in Brazil, Russia, India and China (BRIC countries). The end of this mini-case mentions the specific example of GM China, highlighting trends in the automotive industry and the challenges that GM faces breaking into that competitive market. This case can be taught in conjunction with “Note on the Global Business Environment.”