Driven by lower costs and shorter waiting times, medical tourism is growing as a major industry in developing countries. This mini-case focuses on Apollo Hospitals, a healthcare company in India who has been successful at attracting foreign clients and capital. It begins by providing background about the medical tourism industry and then discusses Apollo’s next strategies for moving into less developed countries and partnering with more hospitals, government institutions, and insurance companies in the UK and US. This case can be taught in conjunction with “Note on the Global Business Environment.”
Going Global (D): Apollo Hospitals
by: Robert E. Kennedy
Publication Date: March 29, 2010
Length: 5 pages
Product ID#: 1-429-063
Core Disciplines: International Business, Strategy & Management
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