Going Global (B): eBay

by: Robert E. Kennedy

Publication Date: March 29, 2010
Length: 4 pages
Product ID#: 1-429-061

Core Disciplines: Information - Technology & Management, International Business, Strategy & Management

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eBay, the world’s leading e-commerce company, expanded to 39 markets starting in 1998. The company’s international markets now make up approximately 54% of the company’s revenues. eBay expanded and went global through acquisitions of local companies abroad and companies that offered similar services (Skype, PayPal, StubHub). Though global expansion fostered the company’s continued success, it exposes it to new risks. This case can be taught in conjunction with “Note on the Global Business Environment.”