Haier is one of China’s largest companies and a major competitor in the home appliances international market. Focused on low-priced innovative technology that is customized to local needs, Haier’s international presence and product offerings have been steadily growing. This case can be taught in conjunction with “Note on the Global Business Environment.”
Going Global (F): Haier Appliances
by: Robert E. Kennedy
Publication Date: March 29, 2010
Length: 4 pages
Product ID#: 1-429-065
Core Disciplines: International Business
Partner Collection:
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