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Amy Nguyen-Chyung

Assistant Teaching Professor; University California San Diego, Rady School of Management

Professor Amy Nguyen-Chyung joined UC’s Rady School of Management in 2018. She is responsible for instruction and curriculum development of the Lab-to-Market Workshop capstone, a course series in which teams launch new ventures or work with existing organizations to address challenging problems with innovative solutions. She is also Faculty Co-Director of the MicroMBA and an incoming Director of the Institute for the Global Entrepreneur. Prior to coming to Rady, she was Assistant Professor of Strategy at the University of Michigan’s Ross School of Business, where she was nominated for the university-wide Golden Apple Teaching Award and the Weekend MBA Teaching Excellence Award. She has also taught at Haas and Wharton.

Professor Nguyen-Chyung’s research is in the area of entrepreneurship and strategy, investigating sources and consequences of heterogeneity in choices of entrepreneurial individuals and firms. She holds a PhD and MS in Business Administration (Business and Public Policy – business economics area) from UC Berkeley’s Haas School, a joint-MBA-MPA from Penn’s Wharton School and Princeton School of Public and International Affairs and an undergraduate degree in East Asian Studies from Harvard.

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Amazon in Emerging Markets
This case leads to a vibrant discussion and comparative analysis of Amazon’s strategies across three major emerging markets. Amazon is known to virtually every student, making an illustration of internationalization…
Publication Date: 08/01/2014 Product ID: 1-429-401