Gooru: Generative AI for Personalized Learning

by: M.S. Krishnan

Publication Date: April 25, 2024
Length: 20 pages
Product ID#: 4-816-985

Core Disciplines: Entrepreneurship & Innovation, Information - Technology & Management, Strategy & Management

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Teaching Note

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The case follows the innovations of Gooru, a nonprofit with global reach that uses technology to empower learning experiences, from early childhood through lifelong studies, tailored to each student’s needs. Gooru assesses students’ current knowledge and provides them and their educators with the areas and guidance for improvement, as well as a scope of learning opportunities. It licenses its “GPS for learning.”

By October 2023, Gooru had been in operation for a dozen years, had received more than $35 million in grants, and was serving institutions and individuals including U.S. K-12 schools, the U.S. Department of Defense, SAP in Silicon Valley, and customers in India, South Africa, and the Middle East. A central question that Gooru now faces is whether it can scale significantly toward its educational goals while remaining a nonprofit.

Teaching Objectives

After reading and discussing the material, students should:

  • Illustrate how digital technologies are altering the dynamics of value creation in the world of education and training.
  • Describe how the economics of personalization differs from traditional products that use the one-for-all strategy.
  • Apply an understanding of personalization in the education industry and in similar information businesses.