Gooru: Generative AI for Personalized Learning

by: M.S. Krishnan

Publication Date: April 25, 2024
Length: 20 pages
Product ID#: 4-816-985

Core Disciplines: Entrepreneurship & Innovation, Information - Technology & Management, Strategy & Management

Partner Collection:

Available Documents

Click on any button below to view the available document.

Don't see the document you need? Don't See the Document You Need?
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.

$3.95

Need to make copies?

If you need to make copies, you MUST purchase the corresponding number of permissions, and you must own a single copy of the product.

Electronic Downloads are available immediately after purchase. "Quantity" reflects the number of copies you intend to use. Unauthorized distribution of these files is prohibited pursuant to term of use of this website.

Teaching Note

This product has a teaching note available. Available only to Registered Educators. Please login to view it.

Description

The case follows the innovations of Gooru, a nonprofit with global reach that uses technology to empower learning experiences, from early childhood through lifelong studies, tailored to each student’s needs. Gooru assesses students’ current knowledge and provides them and their educators with the areas and guidance for improvement, as well as a scope of learning opportunities. It licenses its “GPS for learning.”

By October 2023, Gooru had been in operation for a dozen years, had received more than $35 million in grants, and was serving institutions and individuals including U.S. K-12 schools, the U.S. Department of Defense, SAP in Silicon Valley, and customers in India, South Africa, and the Middle East. A central question that Gooru now faces is whether it can scale significantly toward its educational goals while remaining a nonprofit.

Teaching Objectives

After reading and discussing the material, students should:

  • Illustrate how digital technologies are altering the dynamics of value creation in the world of education and training.
  • Describe how the economics of personalization differs from traditional products that use the one-for-all strategy.
  • Apply an understanding of personalization in the education industry and in similar information businesses.