Author Details

M.S. Krishnan

Associate Dean for Executive Programs; Accenture Professor of Computer Information Systems; University of Michigan’s Ross School of Business

Dr. M. S. Krishnan (“Krishnan”) is the Accenture Professor of Computer Information Systems and Professor of Technology and Operations at the Ross School of Business, University of Michigan. He is also the Faculty Director for India Initiatives at the Ross School of Business. He has co-authored the book “The New Age of Innovation: Driving Co-Created Value with Global Networks” with Professor C. K. Prahalad (late). The Economist and BusinessWeek magazine named this book as one of the Best Books on Innovation in 2008. Dr. Krishnan received his degrees in Mathematics and Computer Applications from the University of Delhi, India and Ph.D. in Information Systems from Carnegie Mellon University, Pittsburgh, USA. He was awarded the ICIS Best Dissertation Prize for his Doctoral Thesis on “Cost and Quality Considerations in Software Product Management”. His research interest includes Business Innovation, Corporate IT Strategy, Business Value of IT investments, Metrics and Measures for Business Process and Software Quality, Productivity and Customer satisfaction. In January 2000, American Society for Quality (ASQ) selected him as one of the 21 voices of quality for the twenty first century. In 2004, he was selected as one of the top thinkers on Business Technology by Informationweek-Optimze magazines based on their reader surveys. His research articles and writings have appeared in several journals including Management Science, Information Systems Research, Management Information Systems Quarterly, Strategic Management Journal, IEEE Transactions on Software Engineering, IEEE Software, Decision Support Systems, Harvard Business Review, The Wall Street Journal, Financial Times, Information Week, Sloan Management Review, Optimize and Communications of the ACM. His article “The role of team factors in software cost and quality” was awarded the 1999 ANBAR Electronic Citation of Excellence. Dr. Krishnan has consulted with Ford Motor Company, NCR, IBM, Nestle, ICICI, TVS Group, NBC, Next Services, Infosys, Techvoyant, Goorulearning and Ramco Systems. He also serves on the board of advisors of companies.

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M.S. Krishnan has 13 products available, viewing 1-10.

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Tesla Software on Wheels: Digital Transformation of the Automotive Business Model
Tesla, an extraordinary innovator in the automotive industry and pace-setter for manufacturing electric vehicles (EVs), was founded in 2003 by Martin Eberhard and Marc Tarpenning with the vision of creating…
Publication Date: 02/20/2024 Product ID: 6-016-728
Drishti Technologies Inc.: Managing Operations through Computer Vision, AI and Video Analytics
The case follows innovations by Drishti, a start-up company that uses artificial intelligence (AI) and computer vision to provide manufacturers with granular process data on manual assembly, giving them a…
Publication Date: 01/05/2024 Product ID: 5-071-980
Madras Cements, Ltd.
A leading cement producer in southern India, Madras Cement is having trouble controlling costs due to its disorganized reporting processes. This case documents the company’s two attempts to resolve these…
Publication Date: 07/11/2014 Product ID: 1-428-925
LEGO® Products: Building Customer Communities Through Technology
This case takes students through the evolution of LEGO’s business model from a traditional product-centric “make and sell” model to a more customer-centric “anticipate and lead” model in which products…
Publication Date: 09/03/2013 Product ID: 1-429-326
Domino’s Pizza Inc
After settling a $78-million lawsuit with a St. Louis woman who was struck by one of its drivers, Domino’s Pizza decided to eliminate its 30-minute delivery guarantee and transform its…
Publication Date: 08/28/2013 Product ID: 1-429-327
Business Model Innovation at TutorVista: Personalization and Global Resource Leverage
How do you convince American parents living in the Midwest to hire tutors from India? How do you convince them to hire a tutor that they and their children will…
Publication Date: 12/14/2012 Product ID: 1-428-916
Customer Service at American Express: A Relationship, Not a Transaction
Jim Bush, Executive Vice President of American Express (Amex) World Service, was confronted with a challenge in the mid 2000s: After working for Amex for 24 years, he began to…
Publication Date: 12/11/2012 Product ID: 1-429-100
Bharti Airtel (B)
This case study on India’s wireless giant Bharti Airtel (Airtel) is the second of two cases on the company that show how the firm exemplifies many of the tenets set…
Publication Date: 12/19/2011 Product ID: 1-428-864
Bharti Airtel (A)
India’s wireless giant Bharti Airtel (Airtel) exemplifies many of the tenets set forth in the book The New Age of Innovation by CK Prahalad and MS Krishnan. Divided into two…
Publication Date: 05/23/2011 Product ID: 1-428-834
ITC e-Choupal 3.0
This case study is an in-depth analysis of ITC’s initiative to develop third-generation e-Choupals, or internet-enabled computer stations based in villages. The first e-Choupals provided information on weather, best practices,…
Publication Date: 05/23/2011 Product ID: 1-428-915

M.S. Krishnan has 13 products available, viewing 1-10.

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