Snowflake had a powerful position in the world of Big Data and Cloud Computing. Specializing in data warehousing and analytics, the company, in just a decade of existence, had achieved phenomenal customer growth by transforming how organizations could manage and exploit for business insights the massive increase in available data. Yet, by mid-2024 the company faced key questions and concerns about how to continue its own growth, including rising competition, privacy and security regulations, and how to scale with partners while retaining unique selling points.
Could Snowflake produce more creative solutions and individualized attention to customer success, while also enlarging its partner ecosystem as an even more major global player?