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This profile provides an in-depth analysis of 24/7 Customer, a business process outsourcing company that exemplifies many of the tenets that can be found in the book The New Age…

India’s wireless giant Bharti Airtel (Airtel) exemplifies many of the tenets set forth in the book The New Age of Innovation by CK Prahalad and MS Krishnan. Divided into two…

This case study on India’s wireless giant Bharti Airtel (Airtel) is the second of two cases on the company that show how the firm exemplifies many of the tenets set…

How do you convince American parents living in the Midwest to hire tutors from India? How do you convince them to hire a tutor that they and their children will…

Jim Bush, Executive Vice President of American Express (Amex) World Service, was confronted with a challenge in the mid 2000s: After working for Amex for 24 years, he began to…

After settling a $78-million lawsuit with a St. Louis woman who was struck by one of its drivers, Domino’s Pizza decided to eliminate its 30-minute delivery guarantee and transform its…

The case follows innovations by Drishti, a start-up company that uses artificial intelligence (AI) and computer vision to provide manufacturers with granular process data on manual assembly, giving them a…

Emergency Management and Research Institute (EMRI) is a pioneer and leader in emergency management in India. The EMRI ecosystem integrates resources such as ambulances, EMTs, call center operators, physicians, a…

This case study is an in-depth analysis of ITC’s initiative to develop third-generation e-Choupals, or internet-enabled computer stations based in villages. The first e-Choupals provided information on weather, best practices,…

This case takes students through the evolution of LEGO’s business model from a traditional product-centric “make and sell” model to a more customer-centric “anticipate and lead” model in which products…