Schaeffler Technologies AG and Co. HG is a leading manufacturer of bearings for the automotive industry, marketing its products under the INA and FAG brands. Although the company’s headquarters are in Germany, it operates sales subsidiaries, engineering offices, R&D facilities, and production plants in more than 50 countries. It employs 75,000 people, and in 2012 generated about 12 billion EUR (approximately 10 billion USD). The case examines whether the company should enter the rapidly developing Peruvian economy.
Schaeffler: Opportunities in Peru?
by: John Branch
Publication Date: December 7, 2015
Length: 2 pages
Product ID#: 1-430-469
Core Disciplines: Entrepreneurship & Innovation, International Business, Marketing/Sales, Strategy & Management
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Teaching Objectives
After reading and discussing the material, students should:
- Apply critical concepts to define a solution to the case.
- Critically analyze and discuss other responses and solutions to the case.
- Draw lessons from the case analysis.
- Generalize the case's teachings to other business challenges and decisions in organizations other than the one analyzed in this case study.
- Demonstrate leadership and scholarship in analysis.