Subit Singh, export manager of Woodmaster, wants to enter the American market with a combination woodworking machine. The machines have been hugely successful on the European market. He wants to bring the machines to market at $2,995, a loss leader position. He thinks he can position the machine with a slogan of European Quality at Asian Prices or maybe Professional Quality at Hobbyist Prices.
Woodmaster: Developing a Distribution Channel
by: John Branch
Publication Date: December 7, 2015
Length: 4 pages
Product ID#: 1-430-472
Core Disciplines: Entrepreneurship & Innovation, International Business, Marketing/Sales, Strategy & Management
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After reading and discussing the material, students should:
- Apply critical concepts to define a solution to the case.
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