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This note describes international trade theories, beginning with country-based international trade theories, followed by firm-based international trade theories, and concluding with a single company-based international trade theory. The theories discussed…

The makers of Afrikan Tähti (African Star), a board game in Finland and Sweden, are considering a market expansion, especially to the United States. In the game, players search for…

Church & Dwight Company, Inc., is the world’s largest producer of sodium bicarbonate, also known as baking soda, and the maker of the most popular brand of baking soda on…

The Chery Automobile case focuses on the Chinese company, which, in 2007, was the fourth largest automotive company in China. Chery was growing at enormous speed, and was already exporting…

This case finds Chery after the collapse of its alliance with Chrysler. For Chrysler it meant losing one of its most promising routes to building a competitive small-car lineup for…

A company with headquarters in Auburn Hills, Michigan, has a solution to uneven coverage of wiper fluid. Clearshield Company manufactures a windshield washing fluid heater, which instantly heats the fluid…

You are asked to imagine that you have been hired by Delta Air Lines to help manage corporate accounts for the State of Michigan. Economic activity has been on the…

Ecolab, a maker of cleaning supplies, commercial laundry detergents, and pest elimination chemicals, with 2012 revenue of more than 40 billion USD and a 2011 Fortune 500 ranking of 365,…

Gardasil from Merck was approved for the prevention of cervical, vulvar, and vaginal cancer as well as genital warts caused by various types of human papillomavirus (HPV) for girls and…

General Motors (GM) invented the plug-in hybrid-electric vehicle (PHEV) and brought it to market in 2010 in the form of a new compact sedan: the Chevrolet Volt. Despite its innovative…