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The Hong Kong Philharmonic (HKP) has taken a financial hit as attendance has plummeted, especially in its core customer segment — people 48 and older. The protagonist of the case,…

This collection of eight mini-cases is only available as a group and offers perspectives on the cultural and strategic imperatives of international marketing. This collection of mini-cases includes: Irbit Motorcycle…

In 1939, with war against Germany impending, production of a three-wheeled motorcycle for the Soviet military began in a small factory in Moscow. By the end of the war, more…

Medivice is an eight-part case about a small American medical device company which manufactures the Sonic Scalpel, an electronic scalpel for surgeons which uses an ultrasonic generator to vibrate one…

Barter and other transactions that are executed in whole or in part with other goods and services—collectively known as countertrade—account for 20-30% of international trade which can be hindered by…

Anthropologists and sociologists define culture differently, but both might argue that to truly understand a specific culture, it is imperative to immerse oneself and “live within it” for a period…

This conceptual note explores remittances—money sent by immigrants to their families living in their native countries. The note begins by defining remittances and then outlines the typical methods for sending…

Globalization has significantly changed the environment for doing business. However, despite the decreasing importance of borders, individuals and communities are increasingly embracing their distinctive and unique cultures. This note gives…

The Bangkok, Thailand-based Samitivej Hospital was launched in 1979 to serve local residents. With an influx of medical tourism, however, Samitivej Hospital is looking to stand up against competitors around…

Schaeffler Technologies AG and Co. HG is a leading manufacturer of bearings for the automotive industry, marketing its products under the INA and FAG brands. Although the company’s headquarters are…