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Containing the key ingredient, xylitol, Spry® Chewing Gum creates an unwelcome environment for the bacteria that cause tooth decay and other oral problems. Clinical studies have shown repeatedly that chewing…

Both the U.S. Navy and U.S. Air Force have decided to nix their longstanding contracts with Sussex for liquid oxygen (LOX) converters, the company’s main product, favoring instead a new…

Raymond Johnson is convinced that he has a solid product offering in the Clean Hands Advanced Hand-Washing Monitor. The product ensures that employees that come into close contact with food…

This case describes Saudi Telecom Co.’s (STC’s) transition from a government-run entity to a business competing on the open market. Early in its transition phase, STC recognized it would need…

Subit Singh, export manager of Woodmaster, wants to enter the American market with a combination woodworking machine. The machines have been hugely successful on the European market. He wants to…