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Featured Case/Simulation

Lifting the Vail: U.S. Snow Sports Operator Takes on Climate Change

How can Vail Resorts stay resilient against rising temperatures and fierce competition? That’s the question facing the VP of Sustainability Strategy at Vail Resorts, who must navigate the challenges of climate change impacting the ski industry.

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Featured Cases

Best Sellers Newest Editor's Pick
Preserving the Company Mission: The Perpetual Purpose Trust
by: Wayne Baker, Alex Cruden
This case study invites focused discussion on core business issues: goal choices, sustainable culture, succession, and rewards. The discussion’s focusing instrument is the perpetual purpose trust, an ownership structure that…
Publication Date: 09/10/2024 Product ID: 5-441-820
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Emotional Marketing: Using Social Taboos, Embarrassment and Fear
by: Aradhna Krishna
The use of intense emotions in marketing campaigns is not unusual. This case illustrates the use of negative emotions in advertising in order to decrease competition and enable prices to…
Publication Date: 07/12/2024 Product ID: 7-828-189
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HealthX Africa: Empathetic Leadership as an Asset in Telehealth
by: Soni Jha, Ravi Prakash Ranjan, Rajneesh Narula
Second Place Winner; 2024 Health Tech Global Case Writing Competition HealthX Africa is a telemedicine provider with a mission to provide a doctor for every Kenyan, wherever they were in…
Publication Date: 08/01/2024 Product ID: 9-091-972
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Reviving Danone in the Plant-Based Milk Sector: Strategic Alternatives for Pea Milk
by: Andrew Hoffman
A recently promoted senior director of commercial strategy for the global food and beverage company Danone now has the task of reviving the company’s slumping Silk alternative milk brand. A…
Publication Date: 06/24/2025 Product ID: 4-656-174
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Microsoft and AI: Advancing Sustainability in the Era of Data Center Dominance
by: Stuart L. Hart
This case examines the sustainability challenges facing Microsoft as it scales its AI-driven operations, focusing on the tensions between business growth and environmental responsibility. The company’s fictional vice president of…
Publication Date: 05/28/2025 Product ID: 6-884-020
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Does Milwaukee Keep the Bucks? The Role of NBA Arenas and Sport-anchored Urban Revitalization
by: Judith Grant Long, Georgy Shukaylo
This case explores factors leading to the development of Fiserv Forum and the Deer District, a state-of-the-art sports arena and adjacent entertainment district in Milwaukee, Wisconsin. The arena opened in…
Publication Date: 05/14/2025 Product ID: 1-064-980
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Dr. Jamie Thompson: Diagnosing an Organizational Issue
by: Christopher Myers, Kathleen Sutcliffe, Yemeng Lu-Myers
Dr. Jamie Thompson: Diagnosing an Organizational Issue describes a challenging decision faced by Dr. Elizabeth Clarke, Chair of the Surgery Department, regarding what to do about Dr. Jamie Thompson, an…
Publication Date: 02/02/2017 Product ID: 1-430-501
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Gooru: Generative AI for Personalized Learning
by: M.S. Krishnan
The case follows the innovations of Gooru, a nonprofit with global reach that uses technology to empower learning experiences, from early childhood through lifelong studies, tailored to each student’s needs.…
Publication Date: 04/25/2024 Product ID: 4-816-985
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“Kraken” Down on Emissions: The World’s First Net-Zero Arena
by: Andrew Hoffman
This case explores the economic, cultural, and environmental implications of the creation of the Kraken, the National Hockey League’s (NHL) newest expansion team in Seattle, Washington. It follows the responsibilities…
Publication Date: 04/20/2022 Product ID: 3-416-331
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Featured Cases

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Featured Author

M.S. Krishnan

Accenture Professor of Computer Information Systems; Professor of Technology & Operations

Dr. M. S. Krishnan (“Krishnan”) is the Accenture Professor of Computer Information Systems and Professor of Technology and Operations at the Ross Business School, University of Michigan. He is currently the faculty director for Business+Tech initiative, and CK Prahalad and India Initiatives.

News and Events

Importance of Truth: Research, Financial Reporting, and AI with Professor Jerry Davis (Podcast)

03/13/2025

Jerry Davis, professor of management and organizations and faculty director of the Business+Impact initiative at the University of Michigan's Ross School of Business returns to the podcast to discuss his research. He covers the impact generative AI has on scientific publishing and the ways databases of corporate annual reports distort data to create an inadequate picture of today’s economy.

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Revitalizing Off-Grid Solar: Why Africa’s PAYGo Sector is Ready for a New Dawn

03/10/2025

New markets do not grow in a straight line; they move through peaks and valleys.

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WDI Names Rajat Chabba Senior Director of Innovation, Partnerships

01/21/2025

WDI has named Rajat Chabba as Senior Director of Innovation and Partnerships, a new position for the Institute. Chabba plays a pivotal role for WDI in building strategic partnerships and catalytic collaborations.

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A Decade of Dedication

01/15/2025

Since 2015, the William Davidson Institute and its partners have provided NGO Leadership Workshops to non-profit leaders from across Central and Southeastern Europe. In October, 25 NGO leaders from across Ukraine attended the interactive management training sessions in Warsaw, Poland, designed to empower Ukrainian civil society amidst the ongoing war.

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Partner Spotlight
Nova Post: Expanding Horizons Amid War in Ukraine
by: Alexander Mertens, Paul Clyde, Marianne Jahre
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Gooru: Generative AI for Personalized Learning
by: M.S. Krishnan
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Microsoft Undergoes Digital Transformation in Vehicle Fleet Management Process
by: Prakash Sathe
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General Motors’ EV Dilemma: Navigating to Emissions-Free Vehicles
by: Stuart L. Hart
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