This is a concise profile of NIKEiD, Nike’s customized product line. It is meant to highlight how advancements in IT have allowed the consumer product industry to offer customers personalized products. It includes a brief history of Nike and NIKEiD as well as a description of the NIKEiD website and its features. It prompts discussion on the business implications of selling customized products and the impact that customization has on the consumer/brand relationship. This profile is intended to be taught in conjunction with the Left foot Company profile in order to compare how two companies are using advancements in IT to offer customized products in different ways.
by: Scott Moore
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After reading and discussing the material, students should:
- Describe how the NIKEiD system supports customized design.
- Understand how information technology enables Nike to focus on one customer at a time while using resources from around the world.