This mini-case details the history of Dell and its made-to-order production system. From a simple computer assembly and delivery company, Dell grew to dominate the PC industry by leveraging information and focusing on efficiency throughout the supply chain. However, changes in consumer tastes and supplier cost structure led to the decline of Dell’s performance in 2005. What happened?
Dell Inc.’s Production System
by: Scott Moore
Core Disciplines: Information - Technology & Management, Operations Management/Supply Chain, Strategy & Management
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After reading and discussing the material, students should:
- Describe Dell's historical value chain and how it supported the company's value proposition.
- Evaluate how Dell evolved from the build-to-order model to the pre-built computer model.