EMRI Technology and Process Innovation in Emergency Care Delivery

by: C.K. Prahalad, M.S. Krishnan

Publication Date: November 4, 2010
Length: 19 pages
Product ID#: 1-428-917

Core Disciplines: Leadership/Organizational Behavior, Operations Management/Supply Chain

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Teaching Note

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Emergency Management and Research Institute (EMRI) is a pioneer and leader in emergency management in India. The EMRI ecosystem integrates resources such as ambulances, EMTs, call center operators, physicians, a network of hospitals, and IT systems with cutting-edge research to save lives. EMRI has been extremely successful in delivering consistent high-quality services at the lowest possible cost amidst difficult conditions and in multiple languages. The case examines this highly successful endeavor in detail.

Teaching Objectives

After reading and discussing the material, students should:

  • describe appropriate business terms and principles approriate to this case,
  • apply critical concepts from earlier learning to define a solution to the case,
  • successfully articulate data and information in support of the solution proposed,
  • critically analyze and discuss other responses and solutions to the case,
  • draw lessons from the case analysis,
  • generalize the learnings of this case to other business challenges and decisions in organizations other than the one analyzed in this case study,
  • demonstrate leadership and scholarship in analysis.