Ashifi Gogo, founder and CEO of Sproxil, wants to scale his mobile product authentication technology to new applications and new regions, but he is uncertain which business model to use. Sproxil is a Nigeria-based company that verifies the authenticity of medicines using a scratch-off code and SMS. Students are asked to examine the role of private and public actors in verifying the quality of medicines as well as the advantages and disadvantages of non-profit and social enterprise models in providing people at the Base of the Pyramid with this much-needed service.
Sproxil: Saving Lives Through Technology and Social Enterprise
by: Prashant Yadav
Publication Date: March 5, 2013
Length: 16 pages
Product ID#: 1-429-324
Core Disciplines: Entrepreneurship & Innovation, Information - Technology & Management, International Business, Operations Management/Supply Chain, Social Impact, Strategy & Management
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Description
Teaching Objectives
After reading and discussing the material, students should:
- To understand the role of public and private actors in ensuring the safety and quality of medicines or other products with societal benefits.
- To understand how a company can serve the needs of quality verification in low income environments while making a modest profit.
- To understand the pros and cons of selecting a not-for-profit, for-profit, or social enterprise business model for an organization that provides a much needed service (quality verification/product authentication) to customers at the Base of the Pyramid.
- To develop strategies for a company like Sproxil to scale its business model to new countries and regions.