This case details the partnership experience of ITC and CARE in providing healthcare in rural India. It looks at how the existing IT and infrastructure of ITC’s e-Choupal was leveraged to provide healthcare for the underserved. Also discussed are the various challenges and difficulties ITC-CARE faced in providing healthcare in a developing country. The case asks the student to consider how ITC should proceed in its partnership and if ITC should continue to pursue the healthcare market.
Delivering Health Care in Rural India: ITC-CARE experience
by: Ravi Anupindi
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After reading and discussing the material, students should:
- Assess ITC’s roll out, fix it, and scale up approach.
- Explore the development of a micro-insurance product under the ITC-CARE partnership.
- Examine ITC’s potential funding of the deployment of handheld devices and its administration of insurance services.
- Analyze the proposed ITC-CARE partnership model and debate whether it is a sustainable and scalable solution to meet the health care needs of those in rural areas of India.
- Debate whether CARE is the right partner for ITC or if the organization should be pursuing other opportunities in the health space.