Delivering Health Care in Rural India: ITC-CARE experience

by: Ravi Anupindi

Publication Date: June 2, 2015
Length: 32 pages
Product ID#: 1-429-319

Core Disciplines: Base of the Pyramid, Entrepreneurship & Innovation, Information - Technology & Management

Partner Collection:

Available Documents

Click on any button below to view the available document.

Don't see the document you need? Don't See the Document You Need?
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.


Need to make copies?

If you need to make copies, you MUST purchase the corresponding number of permissions, and you must own a single copy of the product.

Electronic Downloads are available immediately after purchase. "Quantity" reflects the number of copies you intend to use. Unauthorized distribution of these files is prohibited pursuant to term of use of this website.

Teaching Note

This product does not have a teaching note.


This case details the partnership experience of ITC and CARE in providing healthcare in rural India. It looks at how the existing IT and infrastructure of ITC’s e-Choupal was leveraged to provide healthcare for the underserved. Also discussed are the various challenges and difficulties ITC-CARE faced in providing healthcare in a developing country. The case asks the student to consider how ITC should proceed in its partnership and if ITC should continue to pursue the healthcare market.

Teaching Objectives

After reading and discussing the material, students should:

  • Assess ITC’s roll out, fix it, and scale up approach.
  • Explore the development of a micro-insurance product under the ITC-CARE partnership.
  • Examine ITC’s potential funding of the deployment of handheld devices and its administration of insurance services.
  • Analyze the proposed ITC-CARE partnership model and debate whether it is a sustainable and scalable solution to meet the health care needs of those in rural areas of India.
  • Debate whether CARE is the right partner for ITC or if the organization should be pursuing other opportunities in the health space.