Twenty years after its television debut, the animated series “The Simpsons” is still going strong. This mini-case profiles the Fox Broadcasting Company’s success with merchandise licensing, an area that has proven to be an unexpected cash cow.
Entry Mode (B): The Simpsons
by: Robert E. Kennedy
Publication Date: May 18, 2009
Length: 4 pages
Product ID#: 1-428-803
Core Disciplines: International Business, Marketing/Sales
Partner Collection:
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Description
Teaching Objectives
After reading and discussing the material, students should:
- Explain why The Simpsons merchandise licensing was such as "cash cow" for Fox Broadcasting.
- Analyze the strategies Fox used to capitalize on The Simpsons popularity around the world.