The Minnesota Mining and Manufacturing Company (3M) makes more than 40,000 products, ranging from sandpaper to optical films. But how does 3M introduce products to new markets? This mini-case examines 3M’s entry mode strategy of using direct and indirect exporting to internationalize.
Entry Mode (A): Make a Little, Sell a Little
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After reading and discussing the material, students should:
- Define 3M's FIDO principle for expanding internationally.
- Explain 3M's global strategic plans for the export and overseas production of its products.