Tata Motors: A Profile of the Tata Nano

by: Robert J. Dolan

Publication Date: May 11, 2011
Length: 7 pages
Product ID#: 1-429-174

Core Disciplines: International Business, Marketing/Sales, Strategy & Management

Partner Collection:

Available Documents

Click on any button below to view the available document.

Don't see the document you need? Don't See the Document You Need?
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.


Need to make copies?

If you need to make copies, you MUST purchase the corresponding number of permissions, and you must own a single copy of the product.

Electronic Downloads are available immediately after purchase. "Quantity" reflects the number of copies you intend to use. Unauthorized distribution of these files is prohibited pursuant to term of use of this website.

Teaching Note

This product does not have a teaching note.


This is a profile of Tata Motors, a division of The Tata Group, and its development of the Tata Nano – the world’s most inexpensive car when launched in 2009. It explains how the Nano met its development goals regarding cost, performance, and safety, as well as why these parameters were crucial to the vehicle’s success.

Teaching Objectives

After reading and discussing the material, students should:

  • Describe the three parameters that drove development of the Tata Nano.
  • Distinguish and delineate the challenges the Tata Nano faced after being unveiled in January 2008.