Voxiva: Minimizing the spread of AIDS

by: C.K. Prahalad

Publication Date: December 1, 2010
Length: 17 pages
Product ID#: 1-429-157

Core Disciplines: Base of the Pyramid, International Business, Strategy & Management

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Peru’s struggle in the early 1990s to control a cholera outbreak took years, cost thousands of lives, and meant over $770 million dollars in lost productivity, trade, and tourism for Peru’s economy. Voxiva’s product, Alerta, is one tool Peru is using to fight back against infectious disease outbreaks. It transforms the typical village telephone into a tool for effectively reporting health conditions and disease outbreaks in rural areas, improving the speed and quality of medical responses and saving lives.