Hindustan Lever Limited, principally owned by Unilever, operates Shakti, a program which aims to extend the reach of HLL’s products to the 742 million rural consumers in 637,000 villages in India. Critical questions the program faces: Will Shakti and the BoP markets it targets deliver to HLL much-needed long term growth and become a key source of a future sustainable competitive advantage? Is the program really making a social impact?
Hindustan Lever at the Base of the Pyramid: Growth for the 21st Century
by: Ted London
Publication Date: November 9, 2008
Length: 20 pages
Product ID#: 1-428-604
Core Disciplines: Base of the Pyramid, Entrepreneurship & Innovation, International Business, Strategy & Management
Partner Collection:
Available Documents
Click on any button below to view the available document.
Don't see the document you need?
Don't See the Document You Need?
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.
$3.95
Need to make copies?
If you need to make copies, you MUST purchase the corresponding number of permissions, and you must own a single copy of the product.
Electronic Downloads are available immediately after purchase. "Quantity" reflects the number of copies you intend to use. Unauthorized distribution of these files is prohibited pursuant to term of use of this website.
Teaching Note
This product has a teaching note available. Available only to Registered Educators. Please login to view it.
Description
Teaching Objectives
After reading and discussing the material, students should:
- Understand why there is increased attention by MNCs (and other market-based ventures) in serving the BoP and discuss the idea of whether there is a “fortune” to be made in serving this market.
- Analyze the effectiveness of business models used by MNCs when establishing a BoP venture.
- Understand the difference in a top-down approach vs. a bottom-up approach in BoP strategies.
- Understand a BoP segment strategy vs. a BoP product strategy.
- Recognize societal implications (positive and negative) of MNC's BoP venture.