Grameen Intel Social Business: Technology Solutions at the Base of the Pyramid

by: Jacen Greene, Theodore Khoury, Cindy Cooper

Publication Date: April 3, 2015
Length: 20 pages
Product ID#: 1-429-425

Core Disciplines: Base of the Pyramid, Entrepreneurship & Innovation, Information - Technology & Management, International Business, Social Impact, Strategy & Management

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Teaching Note

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Second-place winner of the 2015 NextBillion competition. Grameen Intel, a Bangladeshi-based joint venture between the Grameen Trust and Intel Corporation, is a social business that develops and delivers new technology products and services to base of the pyramid (BoP) customers. Grameen Intel bases its impact assessment and business agenda toward achieving a selected group of Millennium Development Goals (MDGs). The MDGs are a collection of social goals developed by the United Nations that help track societal progress through predetermined indicators. With pressure mounting to expand its reach to other BoP populations, limited resources, and the expiration of the MDGs looming, how can Grameen Intel scale its social business and assess impact going forward?

Teaching Objectives

After reading and discussing the material, students should:

  • Analyze intrapreneurial opportunities and assess the feasibility and start-up challenges associated with beginning a social business within an existing organization.
  • Develop a market entry strategy for a business serving base of the pyramid populations.
  • Create an implementation plan for social and environmental impact tracking, analysis, and reporting.