Annapurna Salt: Hindustan Lever Ltd.

by: C.K. Prahalad

Publication Date: December 1, 2010
Length: 30 pages
Product ID#: 1-429-155

Core Disciplines: Base of the Pyramid, Entrepreneurship & Innovation, Strategy & Management

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Teaching Note

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In India, Iodine Deficiency Disorder (IDD) hinders the growth and intellectual development of 70 million people, with 20% of the population at risk. Yet up to 50% of the iodine in iodized salt can be lost during storage, transportation, and Indian cooking. Using world-class technology, Hindustan Lever Ltd. (HLL) has developed a more stable iodine for salt that is effective in preventing IDD and affordable. By using village-based entrepreneurs to sell products in remote areas, HLL is ensuring its availability, as well as providing jobs, income, and self-respect for the poor.

Teaching Objectives

After reading and discussing the material, students should:

  • Describe appropriate business terms and principles
  • Apply critical concepts to define a solution to the case,
  • Successfully articulate data and information in support of the solution proposed,
  • Critically analyze and discuss other responses and solutions to the case,
  • Draw lessons from the case analysis,
  • Generalize the case's teachings to other business challenges and decisions in organizations other than the one analyzed in this case study,
  • Demonstrate leadership and scholarship in analysis.