Selling Health: Hindustan Lever and the Soap Market

by: C.K. Prahalad

Publication Date: December 1, 2010
Length: 27 pages
Product ID#: 1-429-156

Core Disciplines: Base of the Pyramid, Entrepreneurship & Innovation, Information - Technology & Management, Operations Management/Supply Chain, Strategy & Management

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Around the world, 2.2 million people die from diarrheal disease every year. Children are especially at risk – one child dies every 30 seconds. India alone contributes thirty percent of the world’s diarrheal deaths. By teaching and demonstrating the benefits of handwashing through both UN and branded programs that reach into the villages, Hindustan Lever Ltd. is reducing infectious disease and improving soap sales.