CEMEX: Innovation in Housing for the Poor

by: C.K. Prahalad

Publication Date: December 1, 2003
Length: 18 pages
Product ID#: 1-429-149

Core Disciplines: Base of the Pyramid, Entrepreneurship & Innovation, International Business, Strategy & Management

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Teaching Note

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Description

The third largest cement manufacturer in the world, CEMEX decided it needed to move from selling materials to selling solutions. With low fixed prices, materials on credit, pre-costed housing designs, and even supervised construction services for Mexicans working abroad, CEMEX makes housing affordable and possible for the poor in Mexico.

Teaching Objectives

After reading and discussing the material, students should:

  • Describe appropriate business terms and principles
  • Apply critical concepts to define a solution to the case,
  • Successfully articulate data and information in support of the solution proposed,
  • Critically analyze and discuss other responses and solutions to the case,
  • Draw lessons from the case analysis,
  • Generalize the case's teachings to other business challenges and decisions in organizations other than the one analyzed in this case study,
  • Demonstrate leadership and scholarship in analysis.