Deja Shoe (B) provides a follow-up to the scenario presented in Deja Shoe (A). Part B follows Lewis and her team through Deja Shoe’s product launch across mainstream and green retailers nationwide. It discusses initial quality and sourcing issues, which present the team with lackluster sales and financing challenges.
Deja Shoe (B): Product Launch
by: Stuart L. Hart
Publication Date: September 9, 2008
Length: 5 pages
Product ID#: 1-428-671
Core Disciplines: Entrepreneurship & Innovation, Marketing/Sales, Sustainability
Partner Collection:
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Description
Teaching Objectives
After reading and discussing the material, students should:
- Extract lessons from Deja Inc.'s experience that are applicable to other environmental start-ups.