Awarded 3rd prize in the 2008 oikos Casewriting Competition. Steve Glenn, a successful Internet start-up entrepreneur, returned to his love of architecture and commitment to sustainability by creating a company that would provide signature green, prefabricated homes to the “cultural creative” market. The case outlines the state of both the housing industry and the green building industry in 2007. Students will learn about the environmental impact of the buildings, the certification programs to build green buildings, and the critical elements of creating a sound business that capitalizes on the green building industry. This case was awarded third prize in the 2008 Oikos Case Competition.
Click on any button below to view the available document.
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.
If you need to make copies, you MUST purchase the corresponding number of permissions, and you must own a single copy of the product.
Electronic Downloads are available immediately after purchase. "Quantity" reflects the number of copies you intend to use. Unauthorized distribution of these files is prohibited pursuant to term of use of this website.
This product has a teaching note available. Available only to Registered Educators. Please login to view it.
After reading and discussing the material, students should:
- environmental impacts of buildings
- the certification programs used in green building
- the critical elements of creating a sound business that capitalizes on the green building industry
- critical challenges in Steve Glenn's business model
- the immediate threats and opportunities to the business model