by: Andrew Hoffman, Rebecca Henn

Publication Date: January 1, 2008
Length: 38 pages
Product ID#: 1-428-714

Core Disciplines: Strategy & Management, Sustainability

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Teaching Note

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Awarded 3rd prize in the 2008 oikos Casewriting Competition. Steve Glenn, a successful Internet start-up entrepreneur, returned to his love of architecture and commitment to sustainability by creating a company that would provide signature green, prefabricated homes to the “cultural creative” market. The case outlines the state of both the housing industry and the green building industry in 2007. Students will learn about the environmental impact of the buildings, the certification programs to build green buildings, and the critical elements of creating a sound business that capitalizes on the green building industry. This case was awarded third prize in the 2008 Oikos Case Competition.

Teaching Objectives

After reading and discussing the material, students should:

  • environmental impacts of buildings
  • the certification programs used in green building
  • the critical elements of creating a sound business that capitalizes on the green building industry
  • critical challenges in Steve Glenn's business model
  • the immediate threats and opportunities to the business model