Southwest Airlines has defied gravity as a leading domestic airliner with consistent profitability, extreme customer loyalty, and a happy labor force. Organizational excellence and a positive corporate culture has propelled Southwest to its leadership position in the US aviation industry. But what is the secret that keeps this airliner flying miles above its competitors? While success can be attributed to several competing factors, students will hone in on leadership, employees, and community impact to assess Southwest’s organizational excellence.
Southwest Airlines’ Nonstop Culture: Flying High with Transparency and Empowerment
by: Wayne Baker
Core Disciplines: Communications, Leadership/Organizational Behavior, Social Impact, Strategy & Management
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After reading and discussing the material, students should:
- Identify positive organizational behavior within a complex industry setting.
- Describe organizational excellence and how it is achieved by a company.
- Articulate the benefits of top-down management and employee empowerment.
- Detail a corporation's evolving role in bettering society.
- Model key behaviors to become a positive leader.