Build-A-Bear Workshop

by: Robert J. Dolan

Publication Date: January 28, 2010
Length: 6 pages
Product ID#: 1-429-019

Core Disciplines: Entrepreneurship & Innovation, Marketing/Sales, Strategy & Management

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Teaching Note

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This mini-case describes Build-a-Bear, an interactive store where customers can make their own teddy bears. In 2007, Build-a-Bear was the 10th largest toy retailer in the United States. One of the greatest challenges the company faces, in these tough economic times, is to convince the public that Build-a-Bear workshop and teddy bears are not a fad and that the concept has staying power.

Teaching Objectives

After reading and discussing the material, students should:

  • Describe Build-a-Bear's process innovation and why it led to success.