Profile of Kodak: From Film to Digital Photography

by: Scott Moore

Publication Date: March 2, 2010
Length: 15 pages
Product ID#: 1-429-054

Core Disciplines: Information - Technology & Management, Strategy & Management

Partner Collection:

Available Documents

Click on any button below to view the available document.

Don't see the document you need? Don't See the Document You Need?
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.


Need to make copies?

If you need to make copies, you MUST purchase the corresponding number of permissions, and you must own a single copy of the product.

Electronic Downloads are available immediately after purchase. "Quantity" reflects the number of copies you intend to use. Unauthorized distribution of these files is prohibited pursuant to term of use of this website.

Teaching Note

This product has a teaching note available. Available only to Registered Educators. Please login to view it.


Kodak has been a leader in convenient and cutting edge products for many decades. However, the company has not adapted well to the market’s shift toward digital technology. Now, the CEO must decide how to handle the decline of earnings and stock prices, which began in the last decade.

Teaching Objectives

After reading and discussing the material, students should:

  • Describe the history of Eastman Kodak Inc.
  • Explain why Kodak's leadership in digital photography from the early days of the technology to current times has not led to industry dominance.
  • Assess the wide-ranging impact of a customer value proposition that is rendered obsolete by changes in technology.