Toll Brothers has lost focus on what it does best. This is the surprising story of a dominant luxury home builder whose volatility during the housing boom and bust nearly devastated the company. Students use this case to analyze business stress, decline, and how to respond.
by: Scott Moore
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After reading and discussing the material, students should:
- Explain how economic forces affect an industry's profitability and stress.
- Identify stages of business decline using Toll Brothers as an example.