Toll Brothers

by: Scott Moore

Publication Date: February 16, 2010
Length: 12 pages
Product ID#: 1-429-037

Core Disciplines: Economics, Marketing/Sales, Strategy & Management

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Teaching Note

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Toll Brothers has lost focus on what it does best. This is the surprising story of a dominant luxury home builder whose volatility during the housing boom and bust nearly devastated the company. Students use this case to analyze business stress, decline, and how to respond.

Teaching Objectives

After reading and discussing the material, students should:

  • Explain how economic forces affect an industry's profitability and stress.
  • Identify stages of business decline using Toll Brothers as an example.