Author Details
Christie L. Nordhielm
Founder; Big Picture Partners
Christie L. Nordhielm has 1 products available, viewing 1-1.
Assessing Market Potential: The 4 Bs
This exercise illustrates marketers’ constant struggle to determine their return on marketing investment. Leading indicators vs. lagging indicators need to be available for ongoing decision-making. By clearly identifying the objectives…
Publication Date: 04/23/2010 Product ID: 1-428-931
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